Senior Brand Manager

About the role

The Senior Brand Manager will partner with senior leadership to shape and execute the growth strategy for a portfolio of iconic premium cigar brands. This role leads integrated brand and portfolio strategy, product innovation, consumer marketing, agency partnerships, digital and social media, CRM, content development, and competitive intelligence. With ownership of brand performance and P&L delivery, the manager will strengthen brand equity, elevate consumer desirability and engagement, and deliver sustainable, profitable growth.

Responsibilities

• Partner with senior leadership to define and execute growth strategy for a portfolio of premium brands.
• Lead integrated brand and portfolio strategy, including product innovation, consumer marketing, agency partnerships, digital/social media, CRM, content development, and competitive intelligence.
• Own brand performance and P&L delivery—investment planning, forecasting, pricing, profitability, and identification of growth opportunities.
• Serve as brand steward, strengthening positioning, desirability, and consumer relevance while delivering sustainable, profitable growth.
• Identify opportunities to premiumize the portfolio and unlock future growth.
• Drive the product innovation process from consumer insight and concept development through commercialization and launch, aligning agency partners, product capability teams, and manufacturing facilities.
• Develop compelling brand strategies, business cases, and performance updates for senior leadership and key stakeholders.
• Partner with Trade Marketing to translate brand strategy into elevated merchandising, promotional, and channel programs that increase visibility, distribution, and consumer engagement.
• Design distinctive consumer activations, experiences, and event platforms that bring each brand’s positioning to life.
• Build an integrated digital engagement strategy across social media, content, CRM, and emerging platforms to grow brand communities and drive measurable results.
• Travel up to 25% of the time as required.

Qualifications

• BA/BS in Marketing.
• 5+ years of relevant work experience.
• Fluent in English and Spanish (writing, reading, speaking).
• Proficient with Microsoft Word, Excel, Outlook, and PowerPoint.
• Strategic planning experience with brand strategy, segmentation, and direction to drive brand growth.
• Intimate knowledge and experience with digital and social media tools and tactics for business.
• Superb oral and written communication skills; ability to be creative and engaging in written communication.
• Well‑organized, detail‑oriented, and able to prioritize and execute multiple projects simultaneously while delivering on time with excellence.
• Strong critical and creative thinking; ability to provide data‑driven strategic recommendations and see ideas through to completion.
• Strong work ethic, flexibility, and solution‑oriented mindset.
• Exceptional interpersonal skills.
• Cigar industry experience is a plus.

Physical Demands

While performing the duties of this job, the employee is regularly exposed to smoke or airborne particles, occasional wet or humid conditions, and a moderate noise level. The role requires frequent standing, walking, using hands, reaching, talking, and hearing. The employee often climbs or balances, stoops, kneels, or sits, and must frequently lift or move up to 35 pounds. Specific vision abilities include the ability to adjust focus.