Senior Brand/Graphic Designer - GBX

What You'll Do...

• Strategy, Insight & Systems Architecture
• Source of Truth: Lead the end-to-end creation and maintenance of Brand Standard Decks.
• Simplify Complexity: Transform complex business challenges and customer insights into simple, intuitive, and tangible visual identities that inform the future of our products.
• Systematize Design: Build and maintain scalable design systems and Figma libraries that empower cross-functional teams to execute with speed and brand alignment.
• Strategic Vision: Navigate ambiguity in evolving environments, connecting customer needs and business strategy to maintain a clear, long-term design direction.
• Craft & Identity Excellence
• Multidisciplinary Execution: Execute world-class brand identities across both physical and digital applications, ensuring a seamless experience across our global portfolio.
• Iterative Innovation: Stay ahead of design trends and emerging technologies. Constantly experiment with new visual and verbal tones, prioritizing technical precision and high-level storytelling.
• Identity Stewardship: Maintain the highest standards of graphic design, ensuring that every touchpoint—from print to motion to web—reflects the brand’s core values.

Brand Governance, Archive & Leadership

• Brand Monitoring & Auditing: Proactively monitor the application of brand standards globally. Conduct audits and provide documented feedback to ensure all touchpoints align with established standards.
• Archive Management: Act as the lead custodian of the Design Brand Archive and Library, ensuring all historical references, templates, and assets are meticulously organized and searchable.
• Cross-Functional Partnership: Bridge the gap between brand strategy and product execution by collaborating consistently with product design teams and subject matter experts.
• Stakeholder Storytelling: Create comprehensive presentations and prototypes that tell a project’s story, enabling co-creation and alignment among senior leadership and stakeholders.