Senior Brand Director

Key Responsibilities

• Develop and implement comprehensive brand strategies to elevate awareness, consideration, and conversion that align with organizational goals.
• Own ideation and execution of campaigns across all marketing channels; digital, social, paid media, and experiential channels.
• Lead the creative direction—ensuring all content adheres to brand tone, visual identity, and messaging standards.
• Monitor campaign performance using key KPIs; iterate and optimize strategy based on data-driven insights.
• Manage brand team members; collaborate with internal partners across the university to align brand efforts with organizational priorities.

Additional Position Information

• Education: Bachelor’s in Marketing, Communications, or related field; MBA or Master’s preferred.
• Experience: Requires a minimum of 8 years of experience, in brand management, marketing or agency leadership, prefers 10 years.
• Proven experience managing creative and cross-functional teams.
• Deep knowledge of digital platforms, social media strategies, content marketing, and analytics.
• Comfortable using data and KPIs to guide decisions and performance optimization.
• Strong storytelling and presentation skills, with the ability to influence at all organizational levels.

Pay

The starting salary is $110,000. Compensation is commensurate with experience.

Schedule

Not specified.

Benefits

Not specified.

Application

To apply, please complete the online application and attach your resume.

Contact

For assistance with your application or attachments, please contact the Human Resources representative listed: Shawna Harris
Email: lharris@uakron.edu

Background Check

The University of Akron requires a criminal background check for all new hires.

Equal Opportunity Employer

The University of Akron is an Equal Education and Employment Institution. View our Non-Discrimination Statement for more information.