Senior Brand Campaign Strategy Manager (Travel)- TikTok Local Services

About the role

TikTok Local Services (TikTok GO) is a one-stop commerce solution that connects global users with local services through the creative use of TikTok POI (Points of Interest), short videos, LIVE, and search. It delivers valuable real-life experiences and inspires users to explore the world around them. With the mission of "Discover great places, Empower local businesses," Local Services aims to be the most trusted platform to discover great places and connect local businesses. It helps communities engage with restaurants, hotels, and attractions, equips businesses with new ways to connect with customers and drive transactions, and combines innovative marketing and operational tools to support sustainable growth.

We are looking for a Brand Campaign Specialist who can own end-to-end integrated marketing strategy for our travel vertical. You will collaborate closely with DMOs and tourism boards to accelerate brand exposure and commercial growth, driving impact via flagship travel campaigns and strategic travel partner collaborations.

Responsibilities

• Plan and implement local service brand campaign/event strategies based on business goals, ramp up platform resources, such as product, creator, KOL, to guarantee engagement.
• Responsible for managing the end-to-end marketing campaigns for local services, including budget planning, goal setting, resource allocation, and post-campaign analysis. Ability to abstract general insights and strategies to support business development.
• Collaborate with creator operations, product, and merchant business development to leverage local service content distribution strategy through platform campaign/events.

Requirements

Minimum Qualifications

• Bachelor’s degree in Business, Marketing, or a related field.
• Experienced in managing end-to-end campaigns and performance marketing tied to revenue, sales, and/or GMV, including operations, content marketing, and transactional marketing, preferably within lifestyle businesses, marketplace, or travel/OTA e-commerce.
• Strong analytical skills with the ability to translate data into actionable insights.
• Excellent communication and presentation skills.
• Ability to work both independently and collaboratively in a fast-paced environment.

Preferred Qualifications

• Proven experience managing full-cycle marketing campaigns, including planning, launch, optimization, and reporting.
• Strong project management skills and experience coordinating stakeholders across multiple teams.
• Hands-on executor, not just a strategist.
• Experience in fast-paced consumer tech, marketplace, or travel/OTA environments.
• Data-driven mindset with strong analytical skills; ability to interpret data, identify problems, and develop constructive solutions, especially focused on ROI and campaign efficiency.

About TikTok

TikTok is the leading destination for short-form mobile video. Our mission is to inspire creativity and bring joy. TikTok's global headquarters are in Los Angeles and Singapore, and we also have offices in New York City, London, Dublin, Paris, Berlin, Dubai, Jakarta, Seoul, and Tokyo.

Inspiring creativity is at the core of TikTok's mission. Our innovative product is built to help people authentically express themselves, discover, and connect—and our global, diverse teams make that possible. Together, we create value for our communities, inspire creativity, and bring joy—a mission we work towards every day. We strive to do great things with great people. We lead with curiosity, humility, and a desire to make an impact in a rapidly growing tech company. Every challenge is an opportunity to learn and innovate as one team. We're resilient and embrace challenges as they come. By constantly iterating and fostering an "Always Day 1" mindset, we achieve meaningful breakthroughs for ourselves, our company, and our users.

Benefits

• Day one access to medical, dental, and vision insurance.
• 401(k) savings plan with company match.
• Paid parental leave.
• Short-term and long-term disability coverage.
• Life insurance.
• Wellbeing benefits.
• 10 paid holidays per year.
• 10 paid sick days per year.
• 17 days of Paid Personal Time (prorated upon hire with increasing accruals by tenure).

Pay

The base salary range for this position in the selected city is $151,050 - $258,400 annually. Compensation may vary outside of this range depending on a number of factors, including a candidate’s qualifications, skills, competencies, and experience. Base pay is one part of the Total Package that is provided to compensate and recognize employees for their work; this role may be eligible for additional discretionary bonuses/incentives and restricted stock units.