Campaign Marketing and Operations Manager - TikTok Local Services

Responsibilities

• Plan and implement local service campaign/event strategies based on business goals, ramp up platform resources such as product, creator, and KOL to guarantee engagement.
• Manage end-to-end marketing campaigns for local services, including budget planning, goal setting, resource allocation, and post‑campaign analysis, while abstracting insights and strategies to support business development.
• Collaborate with creator operations, product, and merchant business development to leverage local service content distribution through platform campaigns and events.

Qualifications

Minimum qualifications:

• Bachelor’s degree in business, marketing, or a related field.
• 5+ years of experience running end‑to‑end campaigns tied to revenue, sales, and/or GMV, as well as experience in operations, content marketing, transactional marketing, and lifestyle business/e‑commerce.
• Strong analytical skills with the ability to translate data into actionable insights.
• Excellent communication and presentation skills.
• Ability to work independently and collaboratively in a fast‑paced environment.

Preferred qualifications:

• Data‑driven mindset; ability to interpret data, identify problems, and develop constructive solutions.
• Excellent negotiation skills and strong cross‑functional collaboration and integration capabilities.
• Clear logic, strong execution ability, self‑drive, and creativity.

About TikTok

TikTok is the leading destination for short‑form mobile video. Our mission is to inspire creativity and bring joy. With global headquarters in Los Angeles and Singapore and offices worldwide, we build innovative products that help people authentically express themselves, discover, and connect. Our diverse, global teams create value for communities, foster creativity, and drive impact in a rapidly growing tech environment.

Diversity & Inclusion

TikTok is committed to creating an inclusive space where employees are valued for their skills, experiences, and unique perspectives. We celebrate diverse voices and strive to reflect the many communities we serve, fostering an environment where everyone can thrive.

Benefits

• Day‑one access to medical, dental, and vision insurance
• 401(k) savings plan with company match
• Paid parental leave
• Short‑term and long‑term disability coverage
• Life insurance
• Wellbeing benefits
• 10 paid holidays per year
• 10 paid sick days per year
• 17 days of Paid Personal Time (prorated upon hire with increasing accruals by tenure)

Pay

The base salary range for this position in the selected city is $151,050 – $258,400 annually. Compensation may vary based on qualifications, skills, competencies, experience, and location. The role may also be eligible for discretionary bonuses, incentives, and restricted stock units.