Senior Behavioral Experimentation Analyst

Purpose

We fight for everyone’s opportunity for a better financial future. We believe in being bold and committed to action. We value and pursue diversity, fostering an inclusive environment where all employees bring their whole selves to work.

Responsibilities

• Design and execute behavioral experiments
• Develop and analyze digital experimentation programs, including A/B testing, RCTs, and quasi-experimental studies
• Evaluate the effectiveness of behavioral interventions, messaging strategies, product features, and user experiences
• Create and manage experiments using platforms like Optimizely, VWO, and LaunchDarkly
• Validate and QA testing environments and data collection processes throughout the research lifecycle
• Generate actionable insights by analyzing customer behavior and large-scale datasets
• Deliver clear recommendations that drive measurable business and customer outcomes
• Influence strategy and innovation by developing dashboards and reporting tools that track behavioral and business outcomes
• Collaborate with Product, Data Science, Marketing, and Customer Experience teams
• Contribute to industry-leading behavioral science research and thought leadership

Requirements

• Bachelor's degree in Economics, Statistics, Data Science, Psychology, Behavioral Science, or another quantitative field
• 2+ years of experience conducting data analysis, experimentation, research, or KPI reporting
• Hands-on experience designing, running, or analyzing experiments, including A/B testing, RCTs, and similar methodologies
• Experience working with large datasets and cloud-based data environments
• Proficiency in tools such as R, SQL, SPSS, STATA, Tableau, Power BI
• Experience using digital analytics platforms such as Google Analytics or Heap
• Strong statistical reasoning and analytical problem-solving skills
• Ability to communicate complex concepts and findings to both technical and non-technical audiences
• Self-starter mentality with strong collaboration and stakeholder management skills

Qualifications

• Required qualifications include a bachelor's degree in a relevant field and 2+ years of experience in data analysis, experimentation, research, or KPI reporting.
• Preferred qualifications include coursework or professional experience in behavioral economics, behavioral science, consumer psychology, or related disciplines, familiarity with machine learning, personalization models, or recommendation engines, experience within fintech, financial services, digital products, or customer experience environments, and passion for improving financial wellness and helping customers achieve better financial outcomes.

Benefits

Voya offers a comprehensive benefits package including health, dental, vision, and life insurance plans, a 401(k) savings plan with generous company matching contributions, a Voya Retirement Plan with a cash balance component, tuition reimbursement, paid time off, and paid volunteer time. Voya also provides resources to help you and your family thrive physically, financially, socially, and emotionally.