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Senior BD Manager (News) - TikTok Operations (New York)

TikTok · New York, United States · 2 mo ago
On-siteBusiness Development$122k–$209k/yrFull-time

About the Team

TikTok's Content Partnerships team is responsible for accelerating the growth of our top global media accounts by developing strong, executive-level relationships, strategic partnerships, landing core platform narratives, securing incremental growth (primarily content but in alignment with media, marketing, and GBS teams), and providing best-in-class service. The Partnerships Manager (News) will report into the Head of Publisher, News team. The team develops and nurtures high-level relationships with publishers across North America and globally, while securing incremental growth in content and delivering clear, attributable value back to publishers to improve partner ROI.

This role will primarily focus on analyzing global publishers' content performance on TikTok, providing strategic recommendations, and helping manage publishers (NA + Global) on a day-to-day basis using data. The candidate should have a deep understanding of the short-form, user-generated content landscape, including account management, content strategy, data and performance analysis, and knowledge of TikTok and the social media ecosystem. This is a global role requiring communication, data and analytics, and strategy skills, along with proven industry experience and an understanding of TikTok's positioning versus competitors.

Responsibilities

  • Identify emerging content areas and partner with relevant cross-functional stakeholders to build approaches, while refining frameworks for programs to drive business goals and scaled content impact for TikTok and our partners.
  • Channel partners' business needs and priorities into opportunities to unlock strategic incremental growth and product innovation.
  • Identify blockers using data and propose solutions; demonstrate deep understanding and insights of key metrics and measurements in Content Operations with acute analytical, reporting, and data storytelling abilities.
  • Develop and execute central content strategy and relationship management for corresponding partner stakeholders.
  • Co-manage partners' content portfolio by working closely with Product, Creator, Ad Sales, Business Development teams, and other cross-functional stakeholders to develop and execute publisher strategy based on company priorities.

Qualifications

Minimum Qualifications:

  • Experience across media, data, partnerships, and strategy, as well as experience working with product teams.
  • Deep understanding and insights of key metrics and measurements in Content Operations with acute analytical, reporting, and data storytelling abilities.
  • Strong ability to engage with industry stakeholders, leadership, and cross-functional teams to steer complex projects with exemplary organizational, communication, and interpersonal skills.
  • Understanding of key business priorities, including the ability to clearly articulate issues, recommend solutions, and kick-off projects to serve core business priorities.
  • Creative approach to partnership structures (in collaboration with Business Development) that fully appreciates the unique value TikTok creates for our Licensing & News (L&N) partners, and ability to sell this narrative and value proposition.
  • Ability to navigate ambiguity with a problem-solver's mindset to drive strong execution in a fast-paced environment.
  • Bachelor’s degree required.

Preferred Qualifications:

  • Understanding of business dynamics with intellectual curiosity to dive deeper into key issues rather than accepting a cursory understanding of the marketplace.
  • Experience with product preferred.
  • MS/MA/MBA and/or content platform experience considered a plus.

Pay

The base salary range for this position is $121,600 - $208,800 annually. Compensation may vary outside of this range depending on qualifications, skills, competencies, experience, and location. Base pay is one part of the total compensation package, which may include additional discretionary bonuses, incentives, and restricted stock units.

Benefits

  • Day-one access to medical, dental, and vision insurance.
  • 401(k) savings plan with company match.
  • Paid parental leave.
  • Short-term and long-term disability coverage.
  • Life insurance.
  • Wellbeing benefits.
  • 10 paid holidays per year.
  • 10 paid sick days per year.
  • 17 days of Paid Personal Time (prorated upon hire with increasing accruals by tenure).

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