Senior BD Manager (News) - TikTok Operations (Los Angeles)

About the Team

TikTok's Content Partnerships team is responsible for accelerating the growth of our top global media accounts by developing strong, executive-level relationships, strategic partnerships, landing core platform narratives, securing incremental growth (primarily content but in alignment with media, marketing, GBS teams), and providing best-in-class service. The Partnerships Manager (News) will report into the Head of Publisher, News team. The team develops and nurtures high-level relationships with publishers across North America and globally, while securing incremental growth in content and delivering clear, attributable value back to publishers to improve partner ROI.

This role will primarily focus on analyzing global publishers' content performance on TikTok, providing strategic recommendations, and helping manage publishers (NA + Global) on a day-to-day basis using data. The candidate should have a deep understanding of the short-form, user-generated content landscape, including account management, content strategy, data and performance analysis, and knowledge of TikTok and the social media ecosystem. This is a global role requiring communication, data and analytics, and strategy skills, along with proven industry experience and an understanding of TikTok's positioning versus competitors.

Responsibilities

• Drive business development by identifying and onboarding new publishers, including negotiating and structuring partner agreements, while managing and deepening relationships with existing partners.
• Develop and execute partner content strategies by translating publishers' business needs and priorities into opportunities for incremental growth and product innovation.
• Use data to identify blockers, propose solutions, and provide insights through strong analytical, reporting, and data storytelling capabilities.
• Work cross-functionally with Product, Creator, Ad Sales, Business Development teams, and other stakeholders to drive partner initiatives.

Requirements

• Bachelor's degree or above, with experience across media, partnerships, strategy, data, and working with product teams.
• Strong analytical, stakeholder management, and communication skills.
• Ability to understand key business priorities, navigate ambiguity, recommend solutions, and drive execution in a fast-paced environment.

Preferred Qualifications

• Strong understanding of industry and business dynamics, with intellectual curiosity and the ability to dive deeply into key issues.
• Experience with products.
• MS/MA/MBA or other relevant content platform experience.

Benefits

• Day-one access to medical, dental, and vision insurance.
• 401(k) savings plan with company match.
• Paid parental leave, short-term and long-term disability coverage, and life insurance.
• Wellbeing benefits.
• 10 paid holidays per year, 10 paid sick days per year, and 17 days of Paid Personal Time (prorated upon hire with increasing accruals by tenure).

Pay

The base salary range for this position is $115,520 - $198,360 annually. Compensation may vary outside of this range depending on qualifications, skills, competencies, experience, and location. Base pay is one part of the total package, which may include additional discretionary bonuses/incentives and restricted stock units.