Senior Associate, Symphony Partnerships & Franchise Strategy

NBCUniversal is one of the world's leading media and entertainment companies, creating world-class content distributed across film, television, and streaming. We bring stories to life through global theme park destinations, consumer products, and experiences, owning and operating leading entertainment and news brands such as NBC, NBC News, NBC Sports, Telemundo, Bravo, and Peacock. Our portfolio includes powerhouse studios like Universal Pictures, DreamWorks Animation, and Universal Studio Group, as well as industry-leading theme parks like Universal Orlando Resort and Universal Studios Hollywood. As a subsidiary of Comcast Corporation, we are committed to improving communities and fostering an inclusive culture that attracts and develops a talented workforce.

About the Role

Universal Products & Experiences (UP&E) transforms stories into tangible products and experiences, from toys and fashion to books, collectibles, and video games. We connect design, commercial excellence, and fan passion to deliver immersive retail moments, e-commerce platforms, live entertainment, and global retail partnerships. As part of Universal Destinations & Experiences, you’ll join a collaborative, imaginative team shaping culture through world-class storytelling.

The Franchise Strategy & Management team drives the global vision and strategic development of franchise strategy to cultivate IP growth and revenue. This role focuses on developing and executing cross-channel marketing and franchise strategy initiatives to maximize brand exposure and ROI across the franchise ecosystem.

Responsibilities

• Manage the development and execution of cross-marketing campaigns for Franchise & NBCU Symphony Initiatives across UDX consumer touchpoints.
• Strategically plan tactics and campaigns to maximize the value of Franchise & Symphony initiatives using existing and innovative/experiential channels.
• Partner with UDX cross-divisional teams (Revenue Operations, Entertainment, Park Operations, Global Brand & Commercial) to execute activations and integrations to UDX high standards.
• Build and maintain strong relationships with key internal and external partners while supporting partnership program development and execution.
• Create and share cross-divisional presentations and communications for internal and external teams.
• Manage and support in-park and on-site signage, product placement, experiential events, research, and non-traditional marketing tactics.
• Develop and maintain reports, post-campaign recaps, weekly status reports, and content calendars.
• Assist in executing long-term global franchise strategies for the NBCUniversal portfolio.
• Evangelize brand strategy and guidelines among cross-functional internal teams.
• Represent UDX opportunities and drive franchise coordination across key cross-company businesses.
• Serve as a champion for best-in-class culture with an emphasis on collaboration, innovation, and inclusion.
• Understand and actively participate in Environmental, Health & Safety responsibilities by following established policies and procedures.
• Manage project and program timelines with acute attention to detail.
• Work closely with business teams across UDX to understand their needs and help find partner solutions.
• Create strategic and cohesive presentations and related communication documents.
• Perform other duties as assigned.

Requirements

• 4+ years of partnership management, marketing, or Franchise Strategy experience (internship experience considered).
• Bachelor’s degree from a four-year college or university; majors in Marketing, Business Administration, Communications, or related field preferred (or equivalent combination of education and experience).
• Strong proficiency in PowerPoint/Keynote, Word, and Excel.
• Comfortable adapting to change in a continuously evolving environment.
• Detail-oriented, organized, with strong follow-through; ability to manage multiple projects simultaneously.
• Strong written, verbal, and listening skills.
• High degree of professionalism and respect for confidential information.
• Creative thinker with the ability to retain details and anticipate project needs.
• Ability to work a flexible schedule across multiple time zones, including nights and weekends as needed.

Benefits

• Medical, dental, and vision insurance.
• 401(k) retirement plan.
• Paid leave.
• Tuition reimbursement.
• Variety of discounts and perks.

Learn more about NBCUniversal’s benefits by visiting the Benefits page of the Careers website.

Pay

Salary range: $75,000 – $90,000.

Schedule

Hybrid: This position requires contributing from the office a minimum of four days per week. Consistent attendance is a job requirement.