Senior Associate, Product Marketing

About the role

The organization operates within the technology and logistics sector, specializing in solutions that support local economies. It addresses challenges related to seamless delivery and guest experience in the hospitality industry by offering innovative venue management and front-of-house tools. The company has experienced notable growth and impact through its marketing and guest experience products. The Senior Associate, Product Marketing role focuses on driving product marketing efforts for venue management and front-of-house systems. This position is central to shaping product development, go-to-market strategies, and adoption through cross-functional collaboration and customer insights. The role ensures that customer perspectives inform product life cycles and supports the organization in expanding platform usage.

Responsibilities

• Build business cases for new product and feature development in the venue management area.
• Refine product requirements based on customer and business needs using data and client metrics.
• Collect and analyze market feedback and industry trends to inform product roadmaps.
• Develop and implement growth plans to increase client adoption of venue management products.
• Manage beta testing to support successful product launches and market fit.
• Collaborate across Product, Enablement, Marketing, Sales, and Customer Success teams to execute go-to-market strategies.
• Work with Brand, Growth, and Customer Marketing teams to create integrated campaigns encouraging platform usage.
• Lead the go-to-market process alongside the broader Product Marketing team.
• Coordinate internal communication to involve key stakeholders appropriately.
• Create engaging product content and narratives related to the products.
• Monitor competitive intelligence and market trends to inform ongoing campaigns.
• Engage with stakeholders to secure support for product initiatives and set clear goals.

Requirements

• Minimum 3 years of B2B product marketing experience.
• Strong written and verbal communication skills.
• Experience working cross-functionally and with clients, including setting expectations and delivering solutions.
• Ability to quickly understand client domains and identify relevant trends and opportunities.
• Curiosity and creative thinking with focus on continuous improvement.
• Hospitality industry experience or knowledge is preferred but not required.
• Experience with email and retention marketing is a plus.
• Openness to testing new approaches and learning from outcomes.

Pay

The national base pay range for this position within the United States, including Illinois and Colorado, is $95,200—$140,000 USD. Compensation will be determined based on skills, experience, and work location.

Benefits

• Medical, dental, and vision insurance.
• 401(k) plan with employer matching.
• Paid parental leave (16 weeks).
• Wellness benefits.
• Commuter benefits match.
• Paid time off and sick leave in accordance with applicable laws.
• Disability and basic life insurance.
• Family-forming assistance.
• Mental health program.
• Paid holidays (11 annually).