Senior Associate, Paid Media Strategy, DIG, Ruder Finn

Ruder Finn is seeking a motivated and detail-oriented Senior Associate, Paid Media Strategy to join our growing Digital (DIG) practice. In this role, you will support the planning, setup, and execution of paid social and paid search campaigns across a range of performance-driven client programs, working with healthcare and consumer brands. This is an ideal opportunity for someone early in their career who is eager to deepen their expertise in paid social, paid search, analytics, and digital strategy in a fast-paced agency environment.

Responsibilities

• Paid Social:
  • Support the setup and launch of paid social campaigns across platforms such as Meta (required), with exposure to other platforms such as LinkedIn, TikTok, YouTube, and more
  • Monitor daily campaign performance and flag trends, insights, and optimization opportunities to internal teams
  • Support testing initiatives (new campaign types, audience strategies, etc.) to improve overall performance
  • Support building UTM tracking links for integrated campaigns
• Paid Search & Google Ads:
  • Support the setup and launch of paid search campaigns, and YouTube/Demand Gen when relevant, assisting with pre-launch activities such as keyword research, ad copy, audience targeting, and campaign structure
  • Monitor campaign performance and search query reports, flagging trends, insights, and optimization opportunities with a focus on driving measurable business outcomes
  • Manage pacing and budgets to ensure campaigns deliver efficiently against monthly, quarterly, and annual investment targets
• Data & Analytics:
  • Compile and analyze campaign performance data for reporting, using platform analytics and Google Analytics (GA4)
  • Support reporting deliverables, data pulls, and reporting insights
  • Maintain awareness of industry trends and their impact on client and assigned accounts
  • Assist in conducting competitive and category-specific research
• Strategy & Collaboration:
  • Contribute to campaign planning discussions
  • Collaborate with cross-functional teams to support integrated campaign execution
  • Participate in client meetings and internal status calls, with opportunities to grow client-facing skills

Requirements

• 1-2 years of experience in paid social and paid search
• Hands-on experience with Meta Ads Manager required; familiarity with other social ad managers a plus
• Working knowledge of GA4 and UTMs a plus
• Strong analytical mindset with proficiency in Microsoft Excel
• Proficient in Microsoft Office Suite (PowerPoint, Word, Outlook)
• Comfortable managing multiple tasks across accounts in a fast-paced environment
• Curious and eager to learn with strong problem-solving skills
• Detail-oriented, organized, and dedicated
• Bachelor's degree in marketing, digital/integrated marketing, advertising, or related field

Benefits

• Competitive base salary and bonus opportunity
• Health, dental, and vision insurance
• Company-paid life insurance
• Flexible Spending Account (FSA)
• 401(k) plan with company match
• Monthly allowance for cell phone and office equipment
• Generous PTO policy with paid maternity/paternity leave
• Professional learning and development opportunities
• Workplace flexibility
• On-site and off-site social gatherings

Pay

The anticipated salary range for this position is $55,000 - $68,000. The salary of the selected applicant will be based on factors including education, internal equity, geography, relevant years of experience, certifications, skills, abilities, and other job-related qualifications.