Senior Associate, Paid Media

About the role

The Senior Associate, Paid Media will participate in developing and delivering integrated paid media strategies and activation across a diverse range of digital channels. This role will support planning, execution, optimization, and reporting across paid social, programmatic, publisher-direct, and digital video campaigns.

Responsibilities

• Execute and optimize campaigns across multiple digital media channels including LinkedIn, Meta, Reddit, programmatic display, online video (OLV), YouTube, and publisher-direct placements
• Manage campaign creation, forecasting, budgeting, pacing, testing, and optimization to achieve client objectives and KPIs
• Support integrated media planning efforts across awareness, engagement, demand generation, lead generation, and account-based marketing (ABM) initiatives
• Ensure campaign performance across multiple B2B client accounts meets business goals and success metrics
• Produce and interpret high-quality performance reports to provide actionable insights, recommendations, and strategic guidance
• Analyze cross-channel campaign and content performance to identify audience trends, creative learnings, and optimization opportunities
• Act as day-to-day contact for clients and/or Account Leads regarding paid media strategy, execution, and performance
• Provide strategic direction and input for media plans, audience strategies, channel recommendations, and measurement frameworks
• Build and maintain relationships with key vendors, platforms, publishers, and technology partners
• Monitor emerging trends across paid media, social platforms, programmatic advertising, and digital marketing to improve campaign performance and recommend innovative solutions
• Collaborate cross-functionally with digital, analytics, creative, account, and strategy teams to develop integrated client solutions
• Assist with assessments, recommendations, and strategic support for new business opportunities
• Develop integrated cross-channel strategies that align media investments with client business objectives
• Maintain a deep understanding of Edelman capabilities, industry trends, and client businesses
• Be accountable for the success of cross-channel client campaigns from planning through reporting
• Execute all aspects of campaign management processes including campaign strategy, audience targeting, tagging recommendations, platform setup, delivery management (pacing, budget, spend, invoice tracking), analysis, and reporting

Requirements

• 3+ years of digital media experience across paid social, programmatic, digital video, and/or search campaigns
• Bachelor’s degree from an accredited college or university preferred
• Experience planning, recommending, and implementing strategic paid media campaigns across platforms such as LinkedIn, Meta, Reddit, Google Ads, YouTube, DV360, The Trade Desk, and other digital advertising platforms
• Experience developing integrated digital communications and marketing plans for B2B organizations, with a strong understanding of media strategy, evolving digital trends, and full-funnel marketing initiatives including brand awareness, audience engagement, demand generation, lead generation, and account-based marketing (ABM) programs
• Proven track record analyzing paid media campaign performance and developing and implementing optimization recommendations
• Understanding of audience targeting, measurement frameworks, attribution methodologies, and media analytics
• Relevant experience in marketing, advertising, communications or digital media
• Strong research, writing, editing and client interaction skills
• Ability to manage multiple projects and priorities in a fast-paced environment while maintaining attention to detail

Qualifications

• Fun first attitudes – because what’s the point of doing great work if aren’t having fun?
• Career pathing on the mind – whether you plan to stay for 2 years or 20 years we put your development and career goals as a priority
• Open space floor plan community – the best research happens with collaboration and sometimes that includes input from our non-research co-workers
• Broader communications exposure – you will get the opportunity to work alongside broader Edelman teams such as Corporate , Brand, Digital, Assembly, and more
• Open minds for new ideas and methodologies – maybe it’s not broken, but that doesn’t mean we can’t make it better
• Level agnostic – doesn’t matter if you are the boss or an intern, we are all in this together
• Global Reach – we have researchers you can tap into around the world

Benefits

• $60,000 - $76,000 per year
• Total compensation package for employees
• Annual bonuses
• Paid Time Off policy
• Region-specific benefits
• Medical and dental insurance
• Vision
• 401K
• Life insurance
• Disability insurance
• Paid time off
• Travel assistance
• Wellness programing

Pay

• $60,000 - $76,000 per year

Schedule

• Full-time