Paid Media Associate

About On Location

On Location is a global leader in premium experiential hospitality, offering ticketing, curated guest experiences, live event production and travel management across sports, entertainment, fashion and culture. The company provides unrivaled access for corporate clients and fans to official, immersive experiences at marquee events such as the Olympic and Paralympic Games, FIFA World Cup 2026, Super Bowl, NCAA Final Four, and more. On Location is a subsidiary of TKO Group Holdings, Inc. (NYSE: TKO), which owns iconic properties including UFC, WWE, and PBR, and partners with major sports rights holders through IMG.

The Role

The Paid Media Associate, Core supports the planning, activation, monitoring, and reporting of paid media campaigns across On Location’s Core portfolio of events and experiences. Reporting to the Sr. Manager, Paid Media, the associate is responsible for accurate and timely flighting of ads, maintaining campaign hygiene, monitoring delivery and performance, and turning campaign data into clear, actionable reporting.

Key Responsibilities

• Campaign activation and flighting
  • Build, launch, pause, schedule, and update assigned ads and ad sets in approved paid‑media platforms.
  • Apply campaign briefs, audience definitions, budgets, flight dates, creative specifications, naming conventions, and tracking requirements accurately.
  • Manage day‑to‑day flighting, including changes to budgets, dates, creative, audiences, placements, and delivery settings.
  • Complete pre‑launch and in‑flight QA checks for settings, creative, links, landing pages, UTMs, pixels, and conversion events.
  • Confirm ads are delivering as intended and promptly escalate disapprovals, delivery issues, tracking concerns, or performance anomalies.
  • Maintain accurate campaign documentation, change logs, and status updates.
• Monitoring and optimization support
  • Track spend, pacing, impressions, reach, clicks, CTR, CPC, leads, CPL, purchases, revenue, ROAS, and other KPIs.
  • Identify under‑delivery, overspend, creative fatigue, audience issues, tracking gaps, and other risks.
  • Make approved optimizations within defined guardrails and recommend larger strategic or budget decisions.
  • Support audience, creative, and placement testing with correct setup and consistent result tracking.
  • Coordinate with external media partners and agencies to resolve delivery, trafficking, reporting, or implementation issues.
• Reporting and insights
  • Produce accurate weekly and ad‑hoc paid‑media reports for Core campaigns, events, and stakeholders.
  • Reconcile platform data, reporting templates, and dashboards to ensure complete and clearly labeled metrics.
  • Provide concise commentary on performance trends, pacing, campaign changes, risks, and recommended next steps.
  • Maintain recurring reporting files and contribute to standardized reporting processes.
  • Support post‑campaign debriefs by compiling performance results, learnings, and optimization recommendations.
• Cross‑functional collaboration
  • Partner with Marketing to support campaign launches, ongoing optimization, and reporting priorities.
  • Work with Marketing Managers, Creative, CRM, Ecommerce, Marketing Operations, Analytics, Sales, and external agencies to keep inputs and deliverables on track.
  • Confirm required creative, copy, landing pages, audiences, approvals, and tracking details are available before launch.
  • Communicate campaign status, dependencies, and issues clearly and proactively.
  • Contribute to playbooks, process improvements, and documentation that make execution more repeatable and scalable.

Requirements

• 1–3 years of experience in paid media, digital marketing, media operations, campaign trafficking, or a related role.
• Hands‑on experience with at least one major paid‑media platform (e.g., Meta Ads Manager, Google Ads, LinkedIn Campaign Manager, TikTok Ads Manager, or a programmatic platform).
• Working knowledge of paid‑media fundamentals: campaign structure, targeting, bidding, pacing, budget management, placements, and conversion tracking.
• Experience pulling, organizing, and interpreting campaign performance data.
• Strong Excel or Google Sheets skills, including reporting templates, filters, pivot tables, and basic formulas.
• Exceptional attention to detail and disciplined approach to QA, naming conventions, documentation, and deadlines.
• Ability to manage multiple campaigns and priorities in a fast‑moving environment.
• Clear written and verbal communication skills for concise explanation of campaign status and performance.
• Collaborative, proactive, and solutions‑oriented mindset.

Preferred Experience

• Supporting paid media for ecommerce, lead generation, ticketing, hospitality, sports, entertainment, or events.
• Experience with paid social, paid search, display, video, programmatic, or LinkedIn campaigns.
• Familiarity with Google Analytics 4, Google Tag Manager, Looker Studio, Omni, QuickSight, or similar analytics tools.
• Understanding of UTM conventions, pixels, conversion APIs, CRM audiences, remarketing, and first‑party audience activation.
• Experience working with a media agency or external platform partners.
• Interest in using campaign data to improve audience quality, conversion rates, cost efficiency, and revenue outcomes.

Success Indicators

• Assigned campaigns launch accurately and on schedule.
• Ads and ad sets are correctly configured, tracked, monitored, and documented.
• Reporting is timely, accurate, easy to understand, and aligned to agreed KPIs.
• Pacing, delivery, or tracking issues are identified and escalated before becoming material problems.
• Campaign updates and optimizations are executed cleanly within agreed parameters.
• Paid Media and cross‑functional partners have clear visibility into campaign status, performance, and next steps.

Pay

Minimum $52,500 annually (will not fall below applicable state/local minimum salary thresholds).
Maximum $70,000 annually.

Benefits

On Location offers a competitive rewards package that includes health care, retirement plans, vacation and other paid time off, short‑ and long‑term incentives, growth and developmental opportunities, and additional employee offerings.