Senior Associate, Marketing | University of Nebraska

About the role

The Sr Associate, Marketing Content and Strategy role will be responsible for a variety of tasks that support the successful implementation and completion of omni-channel marketing content to help drive engagement and donation revenue. The ideal candidate will lead the ideation, development and execution of digital fundraising and stewardship strategy.

Responsibilities

• Responsible for ideating, implementing, executing and managing strategic digital marketing campaigns designed to increase constituent engagement, donor counts and revenue.
• Produce and coordinate content deliverables (articles, scripts, graphics, and video edits) through a student marketing team.
• Aid in analyzing cadence and content performance through evaluating key measurables like engagement rates, open and click-through rates, web traffic, scroll-depth, video views, conversion rates and more.
• Analyze and audit the web experience to enhance the constituent journey and optimize fundraising revenue through assessing site designs, click paths, buy-flow and more.
• Lead in developing audience-centric messaging and content that resonates with specific segments while ensuring all marketing materials are on-brand, consistent in style, quality and tone, and optimized for search and user experience.
• Support the Student Engagement Specialists through leading the implementation of cadences in the CRM platform (VanillaSoft), including ongoing segment management, template and scripting maintenance, result code updates and more.
• Create and send test content and manage the review process.
• Provide Student Engagement Specialists with up-to-date resources, like fund cases for support, meaningful impact stats and more.
• Assists Engagement Center Manager with daily Engagement Center operations as necessary.

Qualifications

• Demonstrated breadth of digital marketing knowledge with a strategic view on how impact-related content can influence connection to philanthropy.
• Strong interpersonal skills to gain consensus for planned content, negotiate tight deadlines and unite teams with a single vision and voice.
• Excellent written communication skills, exceptional proofreading and editing skills, and a high level of understanding of marketing messaging.
• Strong digital marketing experience is required, including the use of email and web hosting platforms and tools like Google Analytics.
• Proven experience and creativity with video scripting, creation and editing is a significant plus.
• Talented, creative, and driven marketer can easily manage multiple initiatives at once.
• Experience in building and integrating marketing teams and programs is a must.
• Strong background in creative and innovating thinking and execution, with demonstrated capability for storytelling, creative content creation, and persuasive messaging.
• Proficient computer skills, including MS Office, Adobe Creative Suite.
• Experience in marketing software like (Google Analytics, Google Adwords etc.).
• Excellent time and project management skills with exceptional attention to detail.
• Demonstrate a high level of ownership and ability to work independently with minimal direction.
• Fast learner with creative problem-solving skills.
• General understanding of higher education fundraising.

Requirements

• 2-3 years’ experience in digital marketing roles.
• Bachelor's degree in marketing, advertising, public relations, communications or a related field.

Benefits

• Competitive salary and a generous benefits package that includes: medical, dental, vision, life and disability insurance, paid vacation, and 401k plan.