Senior Associate, Loyalty & VIP Growth Strategy & Operations

About the role

At DraftKings, AI is becoming an integral part of both our present and future, powering how work gets done today, guiding smarter decisions, and sparking bold ideas. It’s transforming how we enhance customer experiences, streamline operations, and unlock new possibilities. Our teams are energized by innovation and readily embrace emerging technology. We’re not waiting for the future to arrive. We’re shaping it, one bold step at a time. To those who see AI as a driver of progress, come build the future together. As a Senior Associate, Strategy & Operations, you’ll shape strategies that strengthen performance across our Loyalty & VIP Growth (LVG) organization. Working cross-functionally, you’ll equip leaders with data-driven insights, competitive intelligence, and scalable processes that inform high-impact decisions. You’ll help develop and execute strategic initiatives while identifying opportunities to use AI and automation to improve how our teams work and support the continued growth of the organization.

Responsibilities

• Build strategic roadmaps and scalable processes that strengthen performance across the Loyalty & VIP Growth organization and align with broader company objectives.
• Develop and implement a KPI-based approach to evaluating performance, using data to surface insights, identify opportunities, and inform strategic decisions.
• Own competitive intelligence workstreams, including market research, competitor benchmarking, data analysis, and the identification of emerging industry trends.
• Translate data and competitive intelligence into clear, actionable recommendations that inform Loyalty & VIP Growth strategy, investment, and execution.
• Identify and implement opportunities to use AI and automation to optimize workflows, while building AI-enabled tools and agents that increase team productivity and create scalable ways of working.
• Partner with cross-functional teams and key stakeholders to execute strategic initiatives, improve day-to-day operations, and drive stronger business performance.

Requirements

• A Bachelor’s Degree in a relevant field with at least 2 years of experience in consulting, investment banking, strategic operations and planning, or a similar field.
• Experience owning competitive intelligence or market research workstreams, including competitor analysis, industry research, and quantitative and qualitative data analysis.
• Experience using AI to optimize workflows and build tools or agents that improve the efficiency and quality of work.
• Proven ability to manage multiple projects and stakeholders simultaneously, prioritize based on business needs, and align cross-functional teams around shared goals.
• Strong strategic and analytical capabilities, with experience translating complex data