Senior Associate, Investment (Integrated)

About the role

Senior Investment Associate handles day-to-day management (negotiating, managing, and executing) of the integrated video spend and negotiations for assigned clients. Provides strategic market insights, trends, and pricing benchmarks, oversees and manages spending across major vendors while monitoring client budgets and adherence to KPIs. Works closely with Planning teams to ensure final buys deliver on the approved plan objective and strategy. Implements media negotiations and buying/activation for one or more assigned accounts.

Responsibilities

• Integrate with the Communication/Strategic Planning team to gain insights on objectives, KPIs, strategies, audiences, etc. to ensure tactical buys deliver against goals.
• Participate in vendor RFP selection
• Help manage RFP process (all digital channels, where applicable)
• Help centrally manage negotiations/rate tracking/planning costs/benchmarking/ budget management of assigned account(s)
• Demonstrate better pricing, efficiencies, and impact by consolidating buys across partners, Agency and GroupM
• Manage vendor relations (Inventory avails, IOs, notify if included/excluded from buy)
• Develop Partner Scoring Model (ranking for buy development)
• Gain approval for all supply sources on tactical buys internally
• Develop tactical buy with larger Investment team
• Assist the Associate with entering the partner buys into Buy platforms, sending out IO/Contracts and preparing campaign for launches (trafficking, setting up ad serving, etc.)
• Ensure all buys are entered correctly into Prisma (naming conventions, budgets, placements, compliance, updates, etc.), campaign launches, and delivery/pacing is occurring
• Build relationships and meet with vendors on an ongoing basis to provide updates and/or recommendations
• Create Partner POVs
• Keep current on partner and marketplace innovations, ad models, and technologies
• Proactive in following up on client team requests with a key awareness of client deadlines
• Follow key investment tenets around KPIs
• Actively participate in department projects/committees
• Estimate, update and adjust all ratings per demographic, per quarter.
• Analyze upfront network proposals and create recommendation books. Issue order letters.
• Negotiate all rates, special placement and added value per the determined strategy.
• Negotiate optimum buys in terms of cost efficiency, goals delivery and vendor agreements.
• Ensure the documentation of all negotiations, makegoods and credits.
• Ensure the