Senior Associate, Investment

Responsibilities

• Support the Senior Associate and Manager levels on behalf of Spark Foundry Digital clients managing day-to-day planning and buying across a variety of digital programs.
• Manage broadband video programs across the portals and a variety of niche content sites.
• Create brand-specific online plans (traditional online banners, sponsorships, etc.).
• Manage TV-centric digital/online extension sponsorships and integration programs.
• Manage advanced TV trial initiatives, including interactive TV, VOD, etc.
• Focus on web advertising (acquisition and brand).
• Focus on broadband (video, new forms of broadband connections).
• Focus on any/all other platforms that evolve in the digital space (gaming, web-based magazine, etc.).
• Work with emerging media particularly of TV 2.0 (Video on Demand, Digital Video Recorder and others), gaming, and mobile work.
• Develop digital media plan recommendations based on integrated communication planning processes.
• Ensure ideal synergy with traditional planning & buying teams.
• Negotiate and buy approved digital media plan programs.
• Develop success metrics/measurement goals for all digital programs.
• Report on and optimize digital programs on an ongoing basis.

Qualifications

• 1+ years of online/digital media planning and implementation expertise.
• Experience and familiarity/proficiency with the following systems/tools is preferred: Prisma, Mediaocean, MBOX, Nielsen Net Rating, Comscore, AdRelevance, eMarketer, Forrester, Third-party ad measurement and traffic tools (e.g. Integral Ad Science).
• Proficiency in Excel, Word, PowerPoint.
• Proficiency in Prisma (media management tool).
• Strong oral/written communication and negotiation skills.