Senior Associate, Integrated Investment

About the role

GALE is the world’s first and only Business Agency. We bring business strategy to brand storytelling to drive enterprise value. With expertise in strategy, media, CRM, creative, performance marketing, and technology, GALE creates integrated marketing systems and campaigns that grow businesses in significant ways. Founded in 2014, the agency has since been named AdAge’s Business Transformation Agency of the Year and Adweek’s U.S. Media Agency of the Year and has been recognized for its innovative creative at the Cannes Lions. We work with brands such as Delta, Uber, Starbucks, Chili’s, Hard Rock, MilkPEP, Diageo, Cotton, IHG and more. If you’re driven by a passion to build something great, a desire to innovate, and a commitment to achieve excellence in your craft, GALE is a great place for you! GALE has eight offices around the world, including New York, Toronto, Los Angeles, Austin, Denver, Kansas City, London, and Bengaluru. GALE embraces a hybrid, flexible workplace.

The Digital Negotiator will work cross-functionally on a collaborative and innovative team to provide exceptional media plans that deliver on and achieve client goals. This candidate should have a strong knowledge and background in digital campaign activation, optimization, and measurement and will work cross-functionally to manage and lead online and offline media buys with a focus on digital, FEP/OTT, social and linear TV. This role also provides the opportunity to oversee branded content and influencer programs and offers constant growth and exposure to new platforms and advertising capabilities.

Responsibilities

• Manage development, implementation, and stewardship of digital, linear TV, social, and custom content direct partner media plans. Includes but is not limited to campaign set up, placement creation, trafficking and QA-ing of partner tags, optimizing to goal, reporting, and analysis of all buys
• Maintain a deep understanding of digital tagging process and capabilities, communicate effectively with ad tech to ensure tags are wrapped correctly and proper pixels are firing to report all necessary and accurate data
• Daily use of reporting dashboards, such as Google Campaign Manager (DCM) and Nielsen DAR, to check delivery and communicate with partners to ensure campaigns are live and pacing to weekly goals
• Collaborate with the creative agency and partners to collect required specs, manage asset delivery dates, and maintain timelines for accurate and timely campaign launches
• Liaise between client team and partners for 360 activations including influencer programs and custom content,