Senior Associate, Institutional Marketing

The Opportunity

The Senior Associate, Institutional Marketing plays a hands-on role in executing Hamilton Lane’s institutional marketing strategy. This role is responsible for owning the planning, coordination and activation of thought leadership-led marketing initiatives, ensuring investment insights are intentionally deployed across paid and owned channels to engage institutional audiences, advance prospects through the funnel and support Sales priorities.

Key Responsibilities

• Integrated Campaign Execution
  • Lead the end-to-end content campaign workflow by managing execution, timelines, approvals and activation of content across multiple formats.
  • Establish clear objectives, target audiences, messaging frameworks and activation plans for each major marketing initiative.
  • Execute integrated campaigns across email, web, paid advertising and social media, ensuring cohesive deployment across touchpoints.
• Performance Measurement & Optimization
  • Define and track KPIs tied to awareness, engagement, lead generation and funnel progression, using insights to continuously optimize campaigns.
  • Leverage performance data to inform optimizations, improve conversion and refine audience segmentation across the institutional funnel.
• Cross-Functional Collaboration
  • Collaborate closely with Product, Investments, Sales and Compliance to ensure campaign content is accurate, on-brand and aligned with firmwide priorities.
  • Partner with Private Wealth Marketing, Event Marketing, Digital Marketing and Creative Services to optimize integration and effectiveness.
  • Serve as a strategic partner to internal stakeholders, advising on structure and format based on campaign goals and audience needs.
• Operational Excellence & Content Governance
  • Support execution of the institutional editorial calendar, aligning content timing with fundraising milestones.
  • Manage multiple projects simultaneously, maintaining momentum and quality in a fast-paced, deadline-driven environment.
  • Continuously refine processes to improve efficiency, clarity and scalability of content production and activation.

Qualifications & Experience

• Bachelor’s degree in Marketing, Communications or related field
• 7+ years of experience in marketing, content strategy or related roles, preferably within asset management, alternatives or financial services
• Demonstrated experience developing strategic content that supports marketing campaigns and business objectives
• Proven ability to collaborate cross-functionally and manage multiple priorities with precision
• Strong attention to detail, highly organized, process-oriented, proactive and able to handle multiple assignments and deadlines
• Strong problem-solving skills; responsive and flexible to evolving responsibilities and dynamic environment
• Working knowledge of CRMs, marketing automation, web analytics, SEO and SEM skills a plus
• Proficiency in Microsoft Office (Word, PowerPoint, Excel); familiarity with campaign workflows and digital distribution a plus

Benefits

At Hamilton Lane, our benefits philosophy is simple: to provide our employees with a competitive suite of benefits and services to help navigate through the complexities and challenges of working, living, raising a family, and eventually retiring. To do this, Hamilton Lane offers the following benefits:

• Enhancing Your Physical and Emotional Health:
• Healthcare coverage
• Mental health resources
• Health & fitness reimbursement program
• Wellness Rewards Program
• Developing Your Career:
• Tuition and certification reimbursement programs
• Continual education and development trainings
• Supporting Your Family & Community:
• Paid time off to volunteer
• Compensation for referring qualified candidates that join our team
• Adoption reimbursement program
• Paid time off for new parents and newlyweds
• Travel support for nursing parents
• Safeguarding Your Financial Wellbeing:
• Contributions to retirement programs
• Employee stock purchasing plan