Senior Associate, Global Ads GTM Strategy and Operations
Snap Inc. is a technology company focused on the camera as a tool to improve human communication. We contribute to progress by empowering self-expression, connection, learning, and enjoyment through products like Snapchat, Specs Inc., Bitmoji, and Saturn.
About the role
We are seeking an experienced Senior Associate to join the Global Ads Go-To-Market (GTM) Strategy and Operations team. In this role, you will drive strategic projects and initiatives to accelerate revenue, enhance GTM efficiency, and establish key operating rhythms across cross-functional teams. You will partner closely with Ads Monetization Leadership to identify, prioritize, and execute initiatives that advance our business goals.
Responsibilities
- Conduct rigorous analysis (adoption, revenue, etc.) of priority products to determine incremental revenue potential and identify opportunities or challenges for product and GTM teams.
- Develop quantitative and qualitative insights and translate them into actionable business recommendations for cross-functional partners and senior leadership.
- Quarterback quarterly product revenue and adoption goal creation and reporting, visualizing trends via user-friendly dashboards and advising Sales and GTM teams on recommended actions.
- Lead the execution of strategic projects from early-stage ideas to implementation, shaping strategy, collaborating with key stakeholders, and managing project execution.
- Work closely with business units and core ads monetization functions (e.g., Product, PMM, Business Marketing, Sales) to develop and implement strategic initiatives, operationalize projects, and drive execution.
Qualifications
- BS/BA degree or equivalent years of experience.
- 4+ years of experience in consulting, strategy, product analytics, or strategy operations.
- Strong analytical skills with hands-on experience using SQL/BigQuery and financial modeling.
Skills
- Superior analytical skills, problem-solving, business acumen, and project management.
- Strategic mindset to tackle ambiguous problems in structured ways.
- Proven track record of leading strategic projects or initiatives in fast-paced environments.
- Experience working effectively with cross-functional teams and driving or influencing change.
- Strong ability to communicate, motivate, and influence stakeholders at all levels.
- Results-oriented mindset with a drive for achieving goals and delivering impact.
- Ability to thrive in dynamic and rapidly changing environments.
Preferred Qualifications
- Knowledge and experience in digital advertising, including a strong understanding of business models and key KPIs.
- Data visualization experience (e.g., dashboard building via Tableau, LookerStudio).
- Passion for AI and a track record of using AI for data analysis or workflow optimization.
- Operator mindset with a willingness to roll up your sleeves and execute with attention to detail and continuous improvement.
- MBA or other relevant advanced degree.
- Passion for technology, social media, and digital innovation, with familiarity of Snapchat’s products and platform.
Schedule
This role follows a "default together" policy, requiring in-office work 4+ days per week to foster collaboration and culture.
Pay
In the United States, work locations are assigned a pay zone determining the salary range for the position. Starting pay is based on job-related skills, experience, qualifications, work location, and market conditions, and may be negotiable within the range.
- Zone A (CA, WA, NYC): $130,000–$196,000 annually.
- Zone B: $124,000–$186,000 annually.
- Zone C: $111,000–$167,000 annually.
This position is also eligible for equity in the form of RSUs.
Benefits
- Paid parental leave.
- Comprehensive medical coverage.
- Emotional and mental health support programs.
- Compensation packages that include long-term success sharing.