Senior Associate, Global Ads GTM Strategy and Operations

Snap Inc. is a technology company focused on the camera as a tool to improve human communication. We contribute to progress by empowering self-expression, connection, learning, and fun through products like Snapchat, Specs Inc., Bitmoji, and Saturn.

About the role

We are seeking an experienced Senior Associate to join the Global Ads Go-To-Market (GTM) Strategy and Operations team. In this role, you will drive strategic projects and initiatives to accelerate revenue, enhance GTM efficiency, and establish key operating rhythms across cross-functional teams. You will partner closely with Ads Monetization Leadership to identify, prioritize, and execute high-impact initiatives.

Responsibilities

• Conduct rigorous analysis (adoption, revenue, etc.) of priority products to determine incremental revenue potential and identify opportunities or challenges for product and GTM teams.
• Develop quantitative and qualitative insights and translate them into actionable business recommendations for cross-functional partners and senior leadership.
• Quarterback quarterly product revenue and adoption goal creation, reporting, and visualization via user-friendly dashboards, advising Sales and GTM teams on recommended actions.
• Lead the execution of strategic projects from early-stage ideas to implementation, shaping strategy, collaborating with key stakeholders, and managing project execution.
• Work closely with business units and core ads monetization functions (e.g., Product, PMM, Business Marketing, Sales) to develop and implement strategic initiatives, operationalize projects, and drive execution.

Requirements

• BS/BA degree or equivalent years of experience.
• 4+ years of experience in consulting, strategy, product analytics, or strategy operations.
• Strong analytical skills with hands-on experience using SQL/BigQuery and financial modeling.

Skills

• Superior analytical skills, problem-solving, business acumen, and project management.
• Strategic mindset to tackle ambiguous problems in structured ways.
• Proven track record of leading strategic projects in fast-paced environments, with experience driving and influencing change across cross-functional teams.
• Strong communication, motivation, and influencing skills.
• Results-oriented mindset with a drive for achieving goals and delivering impact.
• Ability to thrive in dynamic and rapidly changing environments.

Preferred Qualifications

• Knowledge and experience in digital advertising, including a strong understanding of business models and key KPIs.
• Data visualization experience (e.g., dashboard building via Tableau, LookerStudio).
• Passion for AI and a track record of using AI for data analysis or workflow optimization.
• Operator mindset with a willingness to roll up your sleeves and execute with attention to detail and a commitment to continuous improvement.
• MBA or other relevant advanced degree.
• Passion for technology, social media, and digital innovation, with knowledge of the social media landscape and familiarity with Snapchat’s products.

Schedule

This role follows a "default together" policy, requiring in-office work 4+ days per week to foster collaboration and culture.

Pay

In the United States, work locations are assigned a pay zone which determines the salary range for the position. The successful candidate’s starting pay will be based on job-related skills, experience, qualifications, work location, and market conditions, and may be negotiable within the salary range.

• Zone A (CA, WA, NYC): $130,000–$196,000 annually.
• Zone B: $124,000–$186,000 annually.
• Zone C: $111,000–$167,000 annually.

This position is also eligible for equity in the form of RSUs.

Benefits

• Paid parental leave.
• Comprehensive medical coverage.
• Emotional and mental health support programs.
• Compensation packages that include equity to share in Snap’s long-term success.