Senior Associate, Fixed Income Product Marketing

Location: Hybrid - 3 days per week in New York City

About New York Life Investment Management

With over $800 billion in assets under management, NYLIM is a Pensions & Investments' Top 30 Largest Money Manager and one of the largest global asset managers serving institutional, retail, and insurance clients. NYLIM brings together the firm’s global investment teams under one unified brand, combining specialized expertise with the strength and stability of New York Life. Our platform is built on disciplined active management, deep investment capabilities, and a long-term partnership approach designed to deliver enduring value across market cycles and help clients navigate the next era of investing.

Responsibilities

• Manage product marketing initiatives supporting fixed income solutions — including core/core plus, high yield, floating rate, municipals, and other income-oriented strategies — across multiple product structures, such as ETFs, mutual funds, and SMAs.
• Develop and maintain product positioning, messaging, and marketing content—including thought leadership, presentations, podcasts, videos, webcasts, sales collateral, and digital content—to communicate investment capabilities and differentiated value propositions while ensuring consistency across channels.
• Manage monthly and quarterly product marketing updates by proactively reviewing and refreshing positioning and messaging to ensure competitive differentiation and consistency across all materials and channels.
• Support product launches and strategic marketing campaigns designed to increase awareness and consideration of NYLIM investment solutions.
• Collaborate with investment boutiques and subject matter experts to translate market insights into client-focused marketing materials, with an emphasis on fixed income market themes, municipal investing, income solutions, and portfolio construction.
• Analyze industry trends, competitor activity, and market developments to recommend enhancements to product messaging and marketing strategies.
• Serve as a key contributor on cross-functional initiatives and marketing projects to improve processes, streamline workflows, and enhance team effectiveness.
• Exercise sound judgment and independent decision-making while balancing multiple priorities, deadlines, and stakeholders in a fast-paced environment with minimal supervision.

Requirements

• Bachelor's degree in Marketing, Finance, Economics, Communications, or a related field.
• 3+ years of product marketing or financial services experience; fixed income experience preferred.
• Knowledge of fixed income markets, investment strategies, and products (e.g., ETFs, SMAs, mutual funds, interval funds).
• Ability to simplify complex investment concepts into compelling marketing content.
• Strong analytical, organizational, project management, and communication skills.
• Proven ability to manage multiple priorities and collaborate across teams.
• Advanced Microsoft Office skills, particularly PowerPoint; experience with SharePoint, Seismic, or similar platforms preferred.

Pay

Salary Range: $93,000-$133,000

Overtime eligible: Exempt

Discretionary bonus eligible: Yes

Actual base salary will be determined based on several factors including individual’s experience, skills, qualifications, and job location. Additionally, employees are eligible for an annual discretionary bonus and may participate in an incentive program.

Benefits

We provide a full package of benefits for employees — including leave programs, adoption assistance, and student loan repayment programs. Based on feedback from our employees, we continue to refine and add benefits to support flourishing both inside and outside of work.