Senior Associate, Digital Marketing
KPMG US · Providence, RI · 1 mo ago
Hybrid$78k/yrFull-time
We need to output HTML fragment with sections: About the role? The posting includes intro paragraph about KPMG, then "KPMG is currently seeking a Senior Associate, Digital Marketing". The job title is not to be repeated as heading. We need sections: maybe "About the role"About the role""? The intro could be considered "About the role". Use for section headings. Use
for section headings. Use - for lists. Use
for prose.
We need to preserve all substantive info, remove boilerplate: cookie/navigation/legal/EEO/equal-opportunity/scam-warning boilerplate, duplicated lines, application instructions. Also remove salary range? Actually salary range is substantive: they gave California Salary Range: $78000 - $143500 and mention pay transparency link. So we should include a Pay section with that info. Also Benefits: they described benefits package. So include Benefits section. Schedule: they mention standard work hours, PTO, holidays, breaks. So include Schedule section.
We need to avoid filler like "commensurate with experience". Not present.
We need to include sections only when posting has real specific content.
Let's extract content:
Intro paragraph: "Known for being a great place to work and build a career, KPMG provides audit, tax and advisory services for organizations in today's most important industries. Our growth is driven by delivering real results for our clients. It's also enabled by our culture, which encourages individual development, embraces an inclusive environment, rewards innovative excellence and supports our communities. With qualities like those, it's no wonder we're consistently ranked among the best companies to work for by Fortune Magazine, Consulting Magazine, Seramount, Fair360 and others. If you're as passionate about your future as we are, join our team."
That's about the company; could be "About the role" or maybe "About KPMG". But we need to use headings like About the role, Responsibilities, Requirements, Qualifications, Skills, Benefits, Pay, Schedule. The intro could go under "About the role". We'll put that as
About the role
then ...
.
Then "KPMG is currently seeking a Senior Associate, Digital Marketing to join our Clients and Markets organization." That's also part of about the role; we can include it in same paragraph.
Then Responsibilities: list bullet points. The responsibilities are a long paragraph with semicolons. We need to split into list items. The text:
"Assist with and lead the development, management, pacing, and optimization of B2B multichannel full-funnel digital marketing campaigns that tie to Growth Activation messaging and experiences translating strategy into channel-specific activation plans
Plan and execute omnichannel paid activation across social, search, display, programmatic, content syndication, and other channels internally, ensuring a cohesive, personalized experience that connects digital and physical touchpoints to high-value interactions; help manage external agencies/partners on strategic media buys
Execute end-to-end campaign management using tools and platforms such as Google Search Ads 360, LinkedIn Campaign Manager, and Google Display & Video 360
Translate messaging and experience strategy into coordinated multichannel activation in partnership with cross-functional teams; lead the implementation of multi-channel optimization best practices across campaigns and team members
Build lead generation and nurturing strategies that align marketing and sales, improve engagement, and accelerate progression through the user funnel; articulate performance measurement, translating channel and campaign data into actionable insights across all areas of the funnel
Design and lead testing strategies, collect and analyze data, and identify trends and insights to maximize results and continuously refine the digital experience; manage budgeting, forecasting, and invoicing across channels and campaigns, with accountability for efficient spend and measurable impact
Act with integrity, professionalism, and personal responsibility to uphold KPMG's respectful and courteous work environment"
We can treat each line as a bullet. Some lines have semicolons inside; keep as is.
Then Qualifications: list bullet points.
"Minimum three years of recent experience in digital marketing, with hands-on experience across search, social, display, programmatic, content syndication, and more
Bachelor's degree from an accredited college/university in marketing or a related field
Deep understanding of multi-channel optimization best practices and trends
Strong analytical skills, with experience designing and interpreting tests and using data to drive continuous improvement
Familiarity with marketing and advertising platforms and marketing automation tools
Effective communication and stakeholder management skills, with the ability to navigate and influence across a large, matrixed organization; strong organizational and task-prioritization abilities, attention to detail, and critical thinking skills
Applicants must be authorized to work in the U.S. without the need for employment-based visa sponsorship now or in the future; KPMG LLP will not sponsor applicants for U.S. work visa status for this opportunity (no sponsorship is available for H-1B, L-1, TN, O-1, E-3, H-1B1, F-1, J-1, OPT, CPT or any other employment-based visa)"
We could also separate "Skills" maybe but we have Qualifications. The instruction includes Skills heading optional. We'll keep Qualifications.
Then Pay: they gave California Salary Range: $78000 - $143500 and mention link for other cities. Also statement: "KPMG offers a comprehensive compensation and benefits package." So we can put Pay section with that range and note link.
Benefits: they described benefits: "KPMG is proud to offer a comprehensive, competitive benefits package, with options designed to help you make the best decisions for yourself, your family, and your lifestyle. Available benefits are based on eligibility. Our Total Rewards package includes a variety of medical and dental plans, vision coverage, disability and life insurance, 401(k) plans, and a robust suite of personal well-being benefits to support your mental health. Depending on job classification, standard work hours, and years of service, KPMG provides Personal Time Off per fiscal year. Additionally, each year KPMG publishes a calendar of holidays to be observed during the year and provides eligible employees two breaks each year where employees will not be required to use Personal Time Off; one is at year end and the other is around the July 4th holiday. Additional details about our benefits can be found towards the bottom of our KPMG US Careers site at Benefits & How We Work."
We can put Benefits section with that prose.
Schedule: they mention standard work hours, PTO, holidays, breaks. Actually that is already in Benefits section. But we could still have Schedule section focusing on work hours: "Depending on job classification, standard work hours, and years of service, KPMG provides Personal Time Off per fiscal year. Additionally, each year KPMG publishes a calendar of holidays to be observed during the year and provides eligible employees two breaks each year where employees will not be required to use Personal Time Off; one is at year end and the other is around the July 4th holiday." That's schedule info. However it's already in Benefits. To avoid duplication, we could keep Benefits only and not Schedule. But the instruction says include a section ONLY when posting has real specific content for it. The posting does mention standard work hours, PTO, holidays, breaks. That's schedule info. Could be placed under Schedule. However Benefits already includes that. To avoid duplication, we could keep Benefits and not Schedule, as the schedule details are part of benefits. But we need to preserve all substantive info; if we put them only under Benefits, it's still preserved. So we can omit Schedule section.
Pay: we have salary range.
We also need to include maybe "About the role" section.
We must not include boilerplate like EEO, visa sponsorship details? Actually visa sponsorship is part of Qualifications (must be authorized to work in US). That's substantive; we keep it.
We must remove duplicated lines, application instructions like "No phone calls or agencies please." etc. Also remove EEO statements. Also remove "KPMG is an equal opportunity employer." etc. Also remove "KPMG recruits on a rolling basis." etc. Also remove "Los Angeles County applicants: Material job duties ..." that's legal boilerplate; remove. Also remove "Follow this link to obtain salary ranges by city outside of CA:" maybe keep as part of Pay? It's a link; we can keep as part of Pay section.
We need to output only HTML fragment.
Let's craft:
About the role
Known for being a great place to work and build a career, KPMG provides audit, tax and advisory services for organizations in today's most important industries. Our growth is driven by delivering real results for our clients. It's also enabled by our culture, which encourages individual development, embraces an inclusive environment, rewards innovative excellence and supports our communities. With qualities like those, it's no wonder we're consistently ranked among the best companies to work for by Fortune Magazine, Consulting Magazine, Seramount, Fair360 and others. If you're as passionate about your future as we are, join our team. KPMG is currently seeking a Senior Associate, Digital Marketing to join our Clients and Markets organization.
Responsibilities
- Assist with and lead the development, management, pacing, and optimization of B2B multichannel full-funnel digital marketing campaigns that tie to Growth Activation messaging and experiences translating strategy into channel-specific activation plans
- Plan and execute omnichannel paid activation across social, search, display, programmatic, content syndication, and other channels internally, ensuring a cohesive, personalized experience that connects digital and physical touchpoints to high-value interactions; help manage external agencies/partners on strategic media buys
- Execute end-to-end campaign management using tools and platforms such as Google Search Ads 360, LinkedIn Campaign Manager, and Google Display & Video 360
- Translate messaging and experience strategy into coordinated multichannel activation in partnership with cross-functional teams; lead the implementation of multi-channel optimization best practices across campaigns and team members
- Build lead generation and nurturing strategies that align marketing and sales, improve engagement, and accelerate progression through the user funnel; articulate performance measurement, translating channel and campaign data into actionable insights across all areas of the funnel
- Design and lead testing strategies, collect and analyze data, and identify trends and insights to maximize results and continuously refine the digital experience; manage budgeting, forecasting, and invoicing across channels and campaigns, with accountability for efficient spend and measurable impact
- Act with integrity, professionalism, and personal responsibility to uphold KPMG's respectful and courteous work environment
Qualifications
- Minimum three years of recent experience in digital marketing, with hands-on experience across search, social, display, programmatic, content syndication, and more
- Bachelor's degree from an accredited college/university in marketing or a related field
- Deep understanding of multi-channel optimization best practices and trends
- Strong analytical skills, with experience designing and interpreting tests and using data to drive continuous improvement
- Familiarity with marketing and advertising platforms and marketing automation tools
- Effective communication and stakeholder management skills, with the ability to navigate and influence across a large, matrixed organization; strong organizational and task-prioritization abilities, attention to detail, and critical thinking skills
- Applicants must be authorized to work in the U.S. without the need for employment-based visa sponsorship now or in the future; KPMG LLP will not sponsor applicants for U.S. work visa status for this opportunity (no sponsorship is available for H-1B, L-1, TN, O-1, E-3, H-1B1, F-1, J-1, OPT, CPT or any other employment-based visa)
Pay
California Salary Range: $78,000 - $143,500. For
for prose. We need to preserve all substantive info, remove boilerplate: cookie/navigation/legal/EEO/equal-opportunity/scam-warning boilerplate, duplicated lines, application instructions. Also remove salary range? Actually salary range is substantive: they gave California Salary Range: $78000 - $143500 and mention pay transparency link. So we should include a Pay section with that info. Also Benefits: they described benefits package. So include Benefits section. Schedule: they mention standard work hours, PTO, holidays, breaks. So include Schedule section. We need to avoid filler like "commensurate with experience". Not present. We need to include sections only when posting has real specific content. Let's extract content: Intro paragraph: "Known for being a great place to work and build a career, KPMG provides audit, tax and advisory services for organizations in today's most important industries. Our growth is driven by delivering real results for our clients. It's also enabled by our culture, which encourages individual development, embraces an inclusive environment, rewards innovative excellence and supports our communities. With qualities like those, it's no wonder we're consistently ranked among the best companies to work for by Fortune Magazine, Consulting Magazine, Seramount, Fair360 and others. If you're as passionate about your future as we are, join our team." That's about the company; could be "About the role" or maybe "About KPMG". But we need to use headings like About the role, Responsibilities, Requirements, Qualifications, Skills, Benefits, Pay, Schedule. The intro could go under "About the role". We'll put that as
About the role
then...
. Then "KPMG is currently seeking a Senior Associate, Digital Marketing to join our Clients and Markets organization." That's also part of about the role; we can include it in same paragraph. Then Responsibilities: list bullet points. The responsibilities are a long paragraph with semicolons. We need to split into list items. The text: "Assist with and lead the development, management, pacing, and optimization of B2B multichannel full-funnel digital marketing campaigns that tie to Growth Activation messaging and experiences translating strategy into channel-specific activation plans Plan and execute omnichannel paid activation across social, search, display, programmatic, content syndication, and other channels internally, ensuring a cohesive, personalized experience that connects digital and physical touchpoints to high-value interactions; help manage external agencies/partners on strategic media buys Execute end-to-end campaign management using tools and platforms such as Google Search Ads 360, LinkedIn Campaign Manager, and Google Display & Video 360 Translate messaging and experience strategy into coordinated multichannel activation in partnership with cross-functional teams; lead the implementation of multi-channel optimization best practices across campaigns and team members Build lead generation and nurturing strategies that align marketing and sales, improve engagement, and accelerate progression through the user funnel; articulate performance measurement, translating channel and campaign data into actionable insights across all areas of the funnel Design and lead testing strategies, collect and analyze data, and identify trends and insights to maximize results and continuously refine the digital experience; manage budgeting, forecasting, and invoicing across channels and campaigns, with accountability for efficient spend and measurable impact Act with integrity, professionalism, and personal responsibility to uphold KPMG's respectful and courteous work environment" We can treat each line as a bullet. Some lines have semicolons inside; keep as is. Then Qualifications: list bullet points. "Minimum three years of recent experience in digital marketing, with hands-on experience across search, social, display, programmatic, content syndication, and more Bachelor's degree from an accredited college/university in marketing or a related field Deep understanding of multi-channel optimization best practices and trends Strong analytical skills, with experience designing and interpreting tests and using data to drive continuous improvement Familiarity with marketing and advertising platforms and marketing automation tools Effective communication and stakeholder management skills, with the ability to navigate and influence across a large, matrixed organization; strong organizational and task-prioritization abilities, attention to detail, and critical thinking skills Applicants must be authorized to work in the U.S. without the need for employment-based visa sponsorship now or in the future; KPMG LLP will not sponsor applicants for U.S. work visa status for this opportunity (no sponsorship is available for H-1B, L-1, TN, O-1, E-3, H-1B1, F-1, J-1, OPT, CPT or any other employment-based visa)" We could also separate "Skills" maybe but we have Qualifications. The instruction includes Skills heading optional. We'll keep Qualifications. Then Pay: they gave California Salary Range: $78000 - $143500 and mention link for other cities. Also statement: "KPMG offers a comprehensive compensation and benefits package." So we can put Pay section with that range and note link. Benefits: they described benefits: "KPMG is proud to offer a comprehensive, competitive benefits package, with options designed to help you make the best decisions for yourself, your family, and your lifestyle. Available benefits are based on eligibility. Our Total Rewards package includes a variety of medical and dental plans, vision coverage, disability and life insurance, 401(k) plans, and a robust suite of personal well-being benefits to support your mental health. Depending on job classification, standard work hours, and years of service, KPMG provides Personal Time Off per fiscal year. Additionally, each year KPMG publishes a calendar of holidays to be observed during the year and provides eligible employees two breaks each year where employees will not be required to use Personal Time Off; one is at year end and the other is around the July 4th holiday. Additional details about our benefits can be found towards the bottom of our KPMG US Careers site at Benefits & How We Work." We can put Benefits section with that prose. Schedule: they mention standard work hours, PTO, holidays, breaks. Actually that is already in Benefits section. But we could still have Schedule section focusing on work hours: "Depending on job classification, standard work hours, and years of service, KPMG provides Personal Time Off per fiscal year. Additionally, each year KPMG publishes a calendar of holidays to be observed during the year and provides eligible employees two breaks each year where employees will not be required to use Personal Time Off; one is at year end and the other is around the July 4th holiday." That's schedule info. However it's already in Benefits. To avoid duplication, we could keep Benefits only and not Schedule. But the instruction says include a section ONLY when posting has real specific content for it. The posting does mention standard work hours, PTO, holidays, breaks. That's schedule info. Could be placed under Schedule. However Benefits already includes that. To avoid duplication, we could keep Benefits and not Schedule, as the schedule details are part of benefits. But we need to preserve all substantive info; if we put them only under Benefits, it's still preserved. So we can omit Schedule section. Pay: we have salary range. We also need to include maybe "About the role" section. We must not include boilerplate like EEO, visa sponsorship details? Actually visa sponsorship is part of Qualifications (must be authorized to work in US). That's substantive; we keep it. We must remove duplicated lines, application instructions like "No phone calls or agencies please." etc. Also remove EEO statements. Also remove "KPMG is an equal opportunity employer." etc. Also remove "KPMG recruits on a rolling basis." etc. Also remove "Los Angeles County applicants: Material job duties ..." that's legal boilerplate; remove. Also remove "Follow this link to obtain salary ranges by city outside of CA:" maybe keep as part of Pay? It's a link; we can keep as part of Pay section. We need to output only HTML fragment. Let's craft:About the role
Known for being a great place to work and build a career, KPMG provides audit, tax and advisory services for organizations in today's most important industries. Our growth is driven by delivering real results for our clients. It's also enabled by our culture, which encourages individual development, embraces an inclusive environment, rewards innovative excellence and supports our communities. With qualities like those, it's no wonder we're consistently ranked among the best companies to work for by Fortune Magazine, Consulting Magazine, Seramount, Fair360 and others. If you're as passionate about your future as we are, join our team. KPMG is currently seeking a Senior Associate, Digital Marketing to join our Clients and Markets organization.
Responsibilities
- Assist with and lead the development, management, pacing, and optimization of B2B multichannel full-funnel digital marketing campaigns that tie to Growth Activation messaging and experiences translating strategy into channel-specific activation plans
- Plan and execute omnichannel paid activation across social, search, display, programmatic, content syndication, and other channels internally, ensuring a cohesive, personalized experience that connects digital and physical touchpoints to high-value interactions; help manage external agencies/partners on strategic media buys
- Execute end-to-end campaign management using tools and platforms such as Google Search Ads 360, LinkedIn Campaign Manager, and Google Display & Video 360
- Translate messaging and experience strategy into coordinated multichannel activation in partnership with cross-functional teams; lead the implementation of multi-channel optimization best practices across campaigns and team members
- Build lead generation and nurturing strategies that align marketing and sales, improve engagement, and accelerate progression through the user funnel; articulate performance measurement, translating channel and campaign data into actionable insights across all areas of the funnel
- Design and lead testing strategies, collect and analyze data, and identify trends and insights to maximize results and continuously refine the digital experience; manage budgeting, forecasting, and invoicing across channels and campaigns, with accountability for efficient spend and measurable impact
- Act with integrity, professionalism, and personal responsibility to uphold KPMG's respectful and courteous work environment
Qualifications
- Minimum three years of recent experience in digital marketing, with hands-on experience across search, social, display, programmatic, content syndication, and more
- Bachelor's degree from an accredited college/university in marketing or a related field
- Deep understanding of multi-channel optimization best practices and trends
- Strong analytical skills, with experience designing and interpreting tests and using data to drive continuous improvement
- Familiarity with marketing and advertising platforms and marketing automation tools
- Effective communication and stakeholder management skills, with the ability to navigate and influence across a large, matrixed organization; strong organizational and task-prioritization abilities, attention to detail, and critical thinking skills
- Applicants must be authorized to work in the U.S. without the need for employment-based visa sponsorship now or in the future; KPMG LLP will not sponsor applicants for U.S. work visa status for this opportunity (no sponsorship is available for H-1B, L-1, TN, O-1, E-3, H-1B1, F-1, J-1, OPT, CPT or any other employment-based visa)
Pay
California Salary Range: $78,000 - $143,500. For