Senior Associate, Commerce Programmatic

About WPP Media

WPP Media is the AI‑driven media operating unit of WPP, bringing together media, data, and partnerships to deliver creative personalisation at scale. Connected through WPP Open and powered by Open Intelligence, the unit helps clients navigate change, capture opportunity, and deliver transformational growth.

Role Summary & Impact

The Senior Associate, Programmatic Commerce will assist in tactical activation and day‑to‑day media management of programmatic‑based activations. The role involves audience and creative strategy development, competitive research, campaign setup, management, and reporting of programmatic media buys across retailer media networks and DSPs such as Amazon, CitrusAd, Criteo, The Trade Desk, Walmart, and others. The incumbent will work directly with retail media networks on behalf of clients, supporting the Manager, Programmatic Commerce to maximise retail media investment.

Responsibilities

• Manage programmatic media activations across multiple retailer media networks and DSPs (e.g., Amazon, CitrusAd, Criteo, The Trade Desk, Walmart).
• Execute campaign setup, bid recommendations, and budgeting to meet client goals, leveraging retail bid‑management technologies such as Pacvue, Skai, and Epsilo.
• Optimize client accounts to achieve established KPIs.
• Audit and review digital creative tags for accuracy, providing guidance to the Ad Ops team on verification requirements.
• Ensure ongoing campaign compliance with GroupM guidelines and best practices.
• Prepare weekly, monthly, and quarterly campaign performance reports.
• Identify insights and optimization opportunities using historical data and competitive research.
• Address technical issues affecting programmatic campaign serving.
• Understand key performance drivers on various e‑commerce platforms and marketplaces.
• Assist with reconciliation, invoicing/billing, trafficking, and mapping data to the internal media campaign management platform.

Qualifications

• Bachelor’s degree in Business, Analytics, Marketing, Communications, Advertising, or equivalent professional experience.
• 2+ years of experience in biddable performance media execution or paid e‑commerce, with a strong preference for retail media programmatic execution.
• Experience managing and optimizing campaigns across multiple retail platforms (Amazon, Instacart, Walmart, Target, Kroger, Criteo, Google, Meta, etc.).
• Strong drive to understand the retail landscape and emerging commerce‑media trends.
• Basic analytical skills with the ability to develop data‑driven insights for strategy and optimization.
• Proven ability to collaborate effectively with internal teams and external partners.
• Self‑starter attitude thriving in a fast‑paced environment.
• Proficiency with Microsoft Office Suite, including Excel, PowerPoint, and Outlook.

Benefits

WPP Media offers a comprehensive benefits package that includes competitive medical, vision, and dental insurance; group retirement plans; significant paid time off; preferential partner discounts; and employee mental‑health awareness days. Employees enjoy an open, inclusive culture supported by employee resource groups, in‑office events, and a hybrid work model (approximately four days in the office per week). Additional benefits may vary by office and country.

Pay

US Pay Range: $45,000 – $90,000 USD (individual compensation varies based on location, experience, and other job‑related factors).