Commerce Programmatic Senior Associate

About the role

Join PMG, a global independent marketing services and technology company recognized for its innovative approach to digital solutions and media strategies. Our Commerce Programmatic group collaborates with Retail Operations, Retail Media, Strategy, and Creative teams to ensure products are optimally displayed across marketplaces and shopping experiences are seamless.

Responsibilities

• Execute programmatic campaigns, including setup, trafficking, and day-to-day management, ensuring alignment with client KPIs and PMG standards.
• Manage digital programmatic initiatives such as video, display, digital OOH, and direct publisher partnerships, coordinating with internal teams for seamless execution.
• Collaborate across teams, working with media operations, account services, analytics, and creative to develop holistic campaign strategies that meet and exceed client objectives.
• Lead RFP processes and vendor negotiations, driving strong partnerships while ensuring campaigns are innovative and cost-effective.
• Develop and deliver insightful reports, presenting campaign performance, optimization strategies, and actionable recommendations to clients.
• Maintain proficiency in PMG’s proprietary technology, Alli, using it to customize alerts, analyze data, and create reporting tools that enhance decision-making and campaign performance.
• Mentor and guide team members, overseeing coordinators and associates to ensure flawless execution, optimizations, and effective pacing decisions.
• Oversee budgeting responsibilities, including forecasting monthly goals and managing ad serving needs to meet client objectives.
• Identify and implement testing opportunities, contributing to media planning efforts and enhancing overall strategy with forward-thinking initiatives.

Requirements

• 3+ years of experience in digital media and programmatic advertising, with a bachelor’s degree or equivalent experience.
• A growing understanding of Analytics, Programmatic Advertising, and Marketing Metrics to guide data-driven decisions and campaign strategies.
• Knowledge of Marketing Planning & Analysis and Database Marketing to enhance decision-making and campaign outcomes.
• Understanding and experience working within retail media networks (Amazon, Walmart).
• Familiarity with Ad Exchanges, Ad Servers, and Demand Side Platforms (DSPs) to manage, optimize, and troubleshoot programmatic campaigns.
• Channel expertise across CTV, OLV, Display, Audio, Native, DOOH, and App to craft cohesive, cross-channel strategies.
• Proficiency in tools like Microsoft Excel and SQL to analyze data, produce clear insights, and inform optimizations.
• Strong understanding of Measurement Systems to evaluate campaign success and optimize performance.
• Excellent collaboration and communication skills, enabling seamless integration of programmatic efforts with cross-functional teams.
• A commitment to curiosity and adaptability as a Continual Learner, staying at the forefront of media innovation while prioritizing client success with a Customer-Focused mindset that seeks opportunities to deliver meaningful value.
• A dedication to People-Focused leadership, fostering collaboration, innovation, and professional growth by Leading by Example and nurturing strong relationships that empower others to excel.

Qualifications

• Master’s degree in Marketing, Business Administration, or related field preferred.
• Experience with Google Ads, Amazon DSP, and other major DSP platforms.
• Knowledge of Google Analytics, Adobe Analytics, and similar tools.
• Experience with data analysis and reporting tools.
• Experience with project management tools and methodologies.
• Experience with CRM systems and database management.

Skills

• Strong analytical and problem-solving skills.
• Excellent communication and interpersonal skills.
• Ability to work independently and as part of a team.
• Experience with Agile methodologies and project management tools.
• Knowledge of SEO and SEM principles.
• Experience with data visualization tools.

Benefits

• Professional Development: Learning and development programs, mentorship opportunities, and career advancement support.
• Generous Time Off: Paid time off and holiday allowances.
• Parental Leave: Paid parental leave.
• Retirement & Pension Plans: Competitive retirement or pension programs, including contribution matching.
• Fertility and Family Support: Fertility benefits for all team members and their spouses.
• Healthcare: Coverage and support for everyday medical expenses and routine care, tailored by geography.
• Pet Insurance: Pet insurance coverage.
• Lifestyle Spending Accounts: Healthy habits and well-being promotion.
• Commuter Benefits: Travel and commuting support.
• Annual Bonus: Eligibility for an annual bonus.
• Volunteering Opportunities: Give-back hours for community service.
• AI Enterprise License: Access to AI Enterprise accounts and participation in AI training sessions.