Senior Associate Brand Manager - Scott® Towels

About the role

Join the team behind iconic brands like Huggies®, Kleenex®, Cottonelle®, Scott®, Kotex®, Poise®, Depend®, and Kimberly-Clark Professional®. At Kimberly-Clark, it’s all here for you—innovation, growth, and the chance to make a real impact. You’re not the person who will settle for just any role. Neither are we. Because we’re out to create Better Care for a Better World, and that takes a certain kind of person and teams who care about making a difference. Here, you’ll bring your professional expertise, talent, and drive to building and managing our portfolio of iconic, ground-breaking brands. In this role, you’ll help us deliver better care for billions of people around the world. It starts with YOU.

Job responsibilities

• Scott® Towels is entering an exciting new phase as we integrate Scott® Paper Towels and Scott Shop® Towels into a holistic business, accelerating growth with the clear ambition of leaning into our Scott® heritage to be the #1 value paper towel and #1 shop towel brands in the mega-category!
• Backed by sharpened brand strategies, winning products, strengthened positioning, and increased investment, Scott® Towels is delivering strong momentum today while scaling for long-term growth into 2027 and beyond.
• In this role, you have a talent for recognizing trends and aiming for bigger goals, and an active interest in keeping up with market needs, and your organization’s competitive standing.
• This role is accountable for in-year business planning and marketing execution for the for the Scott® Towels brand in the United States, balancing strategic thinking with hands-on execution and operating with high ownership to lead key initiatives.
• You will provide project and/or marketing leadership on key initiatives to help sustainably grow the brand’s marketplace position (e.g. new product launches, pricing initiatives, etc.).
• You will execute annual ABP and marketing plans that deliver financial objectives and aligns with brand strategies.
• You will actively participate in the execution of brand commercial programs.
• You will analyze consumer data, market share and sales reports to understand brand performance, product health and to track progress against marketing initiatives and return on investment analysis for marketing program.
• You will create compelling stories and make sound recommendations about the brand, competitive, category, customer or consumer trends to enhance the brand’s equity and market performance.
• You will lead translation of brand strategy, consumer/retailer segmentation and marketplace trends into executable DPSM guidance to the organization.
• You will develop and implement distribution, packaging, shelving and merchandising strategies and plans.
• You will use business acumen in conjunction with marketing competency to influence and lead projects cross-functionally.
• You will engage strategic customer teams to collaboratively build growth plans.
• You will identify and develop relevant consumer and/or shopper insights.
• You will collaborate across categories, to identify and proactively drive efficient brand building.
• You will actively conduct both basic and in-depth analysis to identify problems, find trends, develop hypothesis, and drive the organization towards decisions to strengthen the brand’s plan.

Qualifications

• Bachelor’s Degree or higher in Marketing/Business related field.
• 3+ years previous business experience.
• Previous marketing internship or full-time experience at a Fortune 500 CPG company.
• Familiarity with brand development planning, innovation, and creative ideation processes.
• Experience developing digital marketing strategy and activation plans to deliver effective personalization.
• Strong analytical knowledge with ability to drive to solutions.
• Ability to influence and deliver compelling communication.
• Demonstrated positive energy to effectively represent brand internally and externally.
• Must be self-driven, not deadline driven.
• Experience working with cross-functional groups (e.g. finance, sales, operations, planning).

Preferred Qualifications

• MBA/Master’s degree or higher.
• Brand Management or Digital Marketing experience.
• Led by Purpose. Driven by You.