Senior Associate, Brand Content

Carat Content was invented to help brands reach and deepen their connections with consumers in a world where the points of connection, engagement, and transaction are converging around content. With a specialty in combining the art of storytelling with media science and research, our goal is to deliver meaningful and relevant branded content solutions that deepen consumer identification and brand loyalty. By sitting within the Dentsu Aegis Network and partnering with the Carat Media Strategy, Planning, Investment, and Insights teams, Carat Content maximizes and leverages brand spending and communications media-led content with publishers or creators through the lens of a content-first strategy.

About the role

Carat Content is looking for a Senior Associate to work on the Procter & Gamble (P&G) line of business, providing the key supporting role in the development of audience-first, insight-led, storytelling opportunities in support of the broader team and key marketplace vendors on behalf of category and brand remits. The Senior Associate will partner closely with their more senior team members on all content-related projects, including developing and executing a brand content strategy, cultivating new content opportunities, and managing and creating unprecedented entertainment relationships for P&G.

The Senior Associate will provide day-to-day support in fostering and growing relationships with clients, agency partners, and external vendors to drive the vision and business forward. This position is integral in providing creative insight, strategic, and organizational support to P&G’s continued innovation and expansion across all brand entertainment and content initiatives.

They should embody:

• Strong organizational skills
• Exceptional attention to detail
• Ability to manage a diverse project load
• A creative problem-solver with strong oral and written communication skills
• A creative/strategic thinker with the ability to generate and build on ideas

Responsibilities

• Support and collaborate with team members to help serve category and client content needs
• Support in regular communication of key information and reporting to client team and stakeholders as directed by senior managers
• Provide market reporting and analysis across competitors, consumer, and culture
• Help with gathering data for insight interpretation and provide input into consideration sets
• Help distribute RFPs to partners and coordinate responses, communicate progress, and participate in idea sessions
• Work with senior managers to provide input into content scorecard and assist with client-facing materials and project-manage activation
• Assist more senior team members with upkeep of key status documents
• Support NDA compliance
• Collaborate internally and with media partners to ensure key team initiatives and marketplace discovery are upkept in a timely, organized fashion
• Assist in curating Carat Content newsletter and distributing it to the broader P&G team

Requirements

• 1-3 years of professional experience in branded content, advertising, or a related field
• Ability to manage multiple projects simultaneously while being timeline and deadline-oriented
• Ability to communicate information effectively and confidently in both verbal and written formats
• Entrepreneurial spirit and team-oriented mindset
• Negotiation and conflict management skills
• Ability to show flexibility and be a curious, creative, and quick thinker
• Candidate must employ the highest levels of professionalism and articulation

Skills

• Microsoft Office
• PowerPoint
• Excel
• Outlook
• All social media platforms

Benefits

• Medical, vision, and dental insurance
• Life insurance
• Short-term and long-term disability insurance
• 401k
• Flexible paid time off
• At least 15 paid holidays per year
• Paid sick and safe leave
• Paid parental leave

Pay

The annual salary range for this position is $62,100 - $67,500. We base placement within the salary range on a variety of factors, including relevant experience and other factors permitted by law.

Schedule

This is a hybrid role, requiring 3 days per week in the office. Candidates must reside in New York City.