Senior Assistant/Associate Director of Visitor Experience

About the role

The Senior Assistant/Associate Director of Visitor Experience serves as the senior staff member responsible for planning, implementing, and administering daily internal operations and initiatives designed to increase and enhance the visitor experience and campus visit program at Virginia Tech.

Responsibilities

• Provides leadership for visitor programs and services, ensuring a welcoming, engaging, and seamless experience for prospective students, families, and guests.
• Refreshes and enhances visit programs, recruiting and developing a high-performing team of professional and student staff, including tour guides, and strengthens the connection between campus visits and the broader enrollment experience.
• Leads operational improvements, elevates the campus tour program, and helps position the Visitor and Undergraduate Admissions Center as a strategic and impactful component of the university's enrollment efforts.
• Oversees the Visitor and Undergraduate Admission Center front desk operations, supervises professional and student staff, manages campus tour and visit programs, and implements strategies that continuously innovate and enhance the visitor experience.
• Ensures effective leadership, operational planning, staff development, and collaboration with campus partners to ensure every campus visit reflects the university's commitment to service excellence and student success.

Requirements

• Bachelor’s degree with several years of progressively responsible experience in visitor experience, campus events, student engagement, higher education recruitment, or a closely related field.
• Experience working with customer relations and/or event/program management.
• Proven leadership and staff management skills.
• Demonstrated organizational skills; the ability to handle multiple priorities simultaneously.
• Exemplary interpersonal, communication and presentation skills with individuals and large groups, internal and external to the institution.
• Computer proficiency with Microsoft Office or comparable software.
• Availability to work some evenings, weekends, and peak-season hours (fall and spring visit seasons, admitted student events).

Qualifications

• Preference given for advanced degree in related field or equivalent combination of education, training, and experience; candidates with previous experience in a university admissions setting; experience with Slate, Banner, and Common App.

Skills

• Strong leadership and management skills.
• Excellent interpersonal and communication skills.
• Ability to handle multiple priorities simultaneously.
• Proficiency in Microsoft Office or similar software.

Benefits

The position offers the opportunity to lead operational improvements, elevate the campus tour program, and help position the Visitor and Undergraduate Admissions Center as a strategic and impactful component of the university's enrollment efforts.

Pay

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Schedule

Exempt: Not eligible for overtime.

Review Date

July 31, 2026