Senior Art Director

About the role

West Cary Group is a full-service, digital marketing and technology agency based in Richmond, Virginia, which services numerous mid-sized local and Fortune 500 clients across a vast array of industries. Hopefully you enjoy the frenetic, dynamic, and exciting environment of a fast-growing firm, because we’re looking for dynamic Senior Art Director. Concepts, designs and executes visual solutions to deliver a high-quality creative product for West Cary Group with an emphasis on strategic thinking and team leadership.

Responsibilities

• Inspires, leads, and drives the visualization process, from collaborative conceptualization through final product
• Develops original, strategically grounded campaign ideas that can extend across channels and executions.
• Lead brainstorming sessions to develop creative based on client intent
• Provides creative solutions that deliver on the brief in unique and innovative ways and maintain an exceptional design aesthetic
• Understands the business need behind client feedback and works with creative leadership to find the strongest creative solution.
• Utilizes animation and video to deliver engaging content and customer experiences
• Collaborates with UX and digital teams to ensure creative ideas translate effectively into digital experiences.
• Translates strategy and human insight into simple, memorable creative ideas.
• Manages multiple assignments while maintaining creative quality and meeting agreed-upon deadlines.
• Partners closely with copywriters to concept, develop and refine integrated campaign ideas.
• Partners closely with copywriters, designers and other creative team members to develop and execute successful campaigns and projects.
• Presents creative solutions to internal team and clients
• Assists with proposals, estimations and helps define project scope
• Works with outside vendors to ensure the vision for the creative product is brought to life effectively and on
• Mentors and supports the development of junior creative team members.
• Other duties as assigned

Requirements

• Minimum 7 to 10 years of experience in art direction/design
• Bachelor’s degree in a visual arts program or related field or equivalent work experience required.
• Must be proficient in Adobe Creative Suite (Photoshop, InDesign, Illustrator) and Microsoft applications
• Adobe After Effects is a plus (MacIntosh platform)
• Extremely detail-oriented and