Senior Art Director

About the role

LegalZoom is seeking a Senior Art Director to lead the visual strategy for key brand and marketing initiatives. This role requires a balance of conceptual thinking, hands-on design craft, production expertise, and cross-functional collaboration.

Responsibilities

• Define the visual strategy for key brand and marketing initiatives, ensuring creative is clear, compelling, and consistent across channels.
• Translate complex ideas into compelling visual narratives that align with business goals, audience needs, and brand standards.
• Contribute to and help evolve LegalZoom's visual language, including typography, color, composition, photography, illustration, and motion, while helping maintain brand consistency and guardrails across creative assets.
• Use AI throughout the creative process, from concepting, moodboarding, image generation, and video pre-visualization to asset development, creative iteration, and performance testing.
• Oversee AI-native asset workflows for photography and video creation, including color grading, background cleanup, resolution upscaling, image library evaluation, and brand-consistency checks across new and existing assets.
• Provide visual direction and actionable feedback to designers, writers, editors, and external partners, helping teams execute high-quality work efficiently and effectively.
• Evaluate and recommend AI tools for team adoption, with a clear-eyed understanding of what improves the workflow, what is ready to scale, and what is still hype.

Requirements

6–8+ years of experience as an Art Director or Senior Art Director on an in-house team or at a top-tier creative agency, with a portfolio featuring work for modern consumer or technology brands demonstrating concept-driven campaigns, clear visual narratives, and thoughtful use of typography, color, composition, photography, and motion.

Demonstrated, active fluency with AI creative tools — not familiarity, not curiosity. You use these tools in your current workflow. Your portfolio or process reflects it.

Qualifications

• A systems mindset: you think in rules, not one-offs. You can look at a set of design decisions and determine which ones are AI-configurable and which ones still require a human.
• Strong ability to write design constraints in plain language — you can articulate why a rule exists and what it means in practice, in a form that doesn't require a designer to interpret it.
• Experience with performance creative and an understanding of how to design for variant testing at scale.
• Proficiency in Figma and Adobe Creative Cloud, including Photoshop, Illustrator, InDesign, After Effects, and AI-native capabilities such as Firefly, Generative Fill, and Generative Expand.
• Familiarity with platforms such as Midjourney, ChatGPT, Claude, Runway, Veo, Sora, or equivalent emerging AI tools.
• Strong cross-functional communication skills and experience working across brand, product, growth, and production teams.
• Comfort operating in ambiguity — this team is evolving its systems in real time, and this role will be part of defining what comes next.

Skills

• Concept-driven campaigns
• Clear visual narratives
• Thoughtful use of typography, color, composition, photography, and motion
• AI fluency in creative tools
• Systems thinking
• Plain language constraint writing
• Performance creative
• AI-native capabilities
• Emerging AI tools
• Collaboration across teams

Benefits

• Medical, Dental, Vision Insurance
• 401k, With Matching Contributions
• Paid Time Off
• Health Savings Account (HSA)
• Flexible Spending Account (FSA)
• Short-Term/Long-Term Disability Insurance
• Wellness benefits including fertility, mental health, One Medical, and fringe lifestyle benefits

Pay

The national range for this role is $124,000 - $155,000. Actual compensation offered will depend on several factors, including but not limited to: geographic location, work experience, education, skill level, and/or other business and organizational needs.

Schedule

This is a hybrid position that will work remotely as well as onsite in our Austin, TX, Sherman Oaks, CA or Mountain View, CA office. Please include a portfolio with your application.