Senior Area Marketing Manager, Women’s Health - Southeast

Location: Remote within the Southeast Sales Area (VA, MD, DE, DC, NC, SC, GA, FL, AL, AR, MS, TN). Must live close to a major regional airport for travel up to 30% of the time throughout the Southeast Sales Area. Travel dates are flexible and may be clustered.

About the role

The Sr. Area Marketing Manager, Women’s Health will develop and execute marketing initiatives to drive adoption of and promote Natera’s genetic tests, UX offerings, and patient education tools to OBGYN, MFM, and GC providers and their patients. This role reports to the Sr. Director, Women’s Health Area Marketing and supports an entire Sales area based on the candidate’s place of residence.

Responsibilities

• Collaborate with regional and HQ-based Marketing team members, Medical Affairs, and Sales to develop and execute regional HCP (healthcare professional) programs, marketing campaigns, and print/digital tools to communicate the value and increase adoption of Natera genetic tests.
• Identify appropriate channels to deploy marketing messaging in the region.
• Customize content from existing marketing campaigns, programs, and materials as appropriate for the region.
• Aid Medical Affairs in content development and speaker selection for regional HCP programs and congresses.
• Manage logistical support (e.g., venue booking, ordering of materials, sponsorship booking) for local speaker programs, regional conferences, and other regional HCP programs.
• Establish and maintain relationships with opinion leaders, external speakers, and medical associations in the region in partnership with Medical Affairs and the local Sales team.
• Effectively manage marketing projects and timelines.
• Track ROI for regional marketing programs and campaigns.
• Gather and analyze quantitative and qualitative data to generate insights on customer needs, competitive landscape, and effectiveness of marketing messaging in the region.
• Work with Marketing Director on reporting regional insights to executive leadership and marketing peers.
• Partner with local Sales teams to develop customized marketing plans.

Requirements

• B.A. or B.S. degree required; advanced degree preferred.
• Minimum of 3 years of professional experience in healthcare product marketing, product management, sales, medical affairs, or strategic consulting.
• Experience in life sciences, health technology, or diagnostics preferred.

Skills

• High integrity and strong interpersonal skills.
• Project management, including organization, attention to detail, and timeline tracking.
• Exposure to marketing products and services in healthcare, including synthesizing clinical information and composing concise promotional copy.
• Strong collaboration and leadership skills with cross-functional teams.
• Basic Microsoft PowerPoint and Excel skills.
• Strong written and verbal communication skills.
• Analytical, problem-solving mindset.
• Experience gathering customer insights and translating them into actionable plans.
• Experience presenting technical content to lay and/or professional audiences in small, mid-size, and large groups preferred.
• Familiarity with and interest in field marketing channels and tactics preferred.

Physical Demands & Work Environment

• Duties performed in a home office setting or in the field with customers.
• Requires ability to use a computer keyboard, communicate over the telephone, and read printed material.
• Requires overnight travel.
• May require working outside normal working hours (evenings and weekends) at times.

Pay

Remote USA: $161,900—$202,400 USD

Benefits

• Comprehensive medical, dental, vision, life, and disability plans for eligible employees and their dependents.
• Free genetic testing for employees and their immediate families, plus fertility care benefits.
• Pregnancy and baby bonding leave.
• 401k benefits.
• Commuter benefits.
• Generous employee referral program.