Senior Analyst, PMX Lift Measurement

Publicis Media Exchange (PMX) is the investment arm of Publicis Media, supercharging agencies and clients to drive smart application of investment by leveraging scale, marketplace innovation, deeper partnerships, and intelligence. PMX is at the forefront of the converging marketplace, solving industry challenges and executing data-informed, tech-enabled media to help marketers connect with consumers in a measurable way.

PMX Lift is an omnichannel activation practice that combines the scale and expertise of Publicis Media with the data and technology of Publicis-owned Epsilon and strategic media partners to offer cross-channel planning, execution, and measurement. The PMX Lift Measurement team is responsible for advanced media campaign reporting and is expanding to meet increased demand.

About the role

The Senior Analyst of Measurement will join the growing PMX Lift team and help drive all aspects of building and executing campaigns across a range of categories. This role offers invaluable experience in the fast-growing, audience-based deterministic landscape, with opportunities to work across various client brands and collaborate with teams of experts.

Responsibilities

• Execute post-campaign data QA and reporting tasks with increasing independence, supporting Specialists and Supervisors in deliverable preparation.
• Maintain and update dashboards and databases, flagging issues and suggesting improvements to Specialists.
• Support Specialists in the setup and execution of advanced attribution studies, contributing initial analysis and documentation.
• Assist in planning and feasibility prep, surfacing data gaps and supporting methodology discussions.
• QA inputs from Analysts and contribute to internal documentation refinement.

Requirements

• Bachelor’s degree.
• 1-3 years of experience within an agency, media publisher, or measurement vendor.
• Basic understanding of traditional and digital media data.
• Exposure to Advanced TV platforms and technologies and/or programmatic systems (DSP, SSP), ad delivery mechanics, identity, and attribution.
• Ability to analyze data and provide initial actionable insights.
• High attention to detail and solid organizational skills.
• Strong written and verbal communication skills for stakeholder interactions.
• Ability to develop and maintain professional relationships.
• Proactive attitude with the initiative to learn and grow.
• Familiarity with Microsoft Office suite and willingness to learn project management tools (e.g., Jira, Asana).

Skills

• Working knowledge of addressable media.
• Entrepreneurial spirit and a humble, hardworking attitude.
• Integrity, collaboration, empathy, innovation, and dependability.

Benefits

• Medical coverage, dental, and vision.
• Disability and 401K plans.
• Parental and family care leave.
• Family forming assistance.
• Tuition reimbursement.
• Flexible time off.

Pay

USD $50,065.00 - USD $73,944.00/Annually.