Senior Analyst, Marketing Science & Analytics
About the role
The Senior Analyst, Marketing Science & Analytics is part of the Decision Science function and is responsible for the development and integrity of the multi-touch attribution methodologies that Integrated Media and Orange Apron Media teams rely on to evaluate the performance and value of marketing investments across digital channels. This role goes beyond model development, serving as a subject matter expert and internal consultant who helps business and reporting partners draw accurate conclusions from attribution outputs and avoid misinterpretation. Working across a matrixed organization that includes engineering, data, product, and external measurement teams, this role ensures that attribution work is accurate, timely, and grounded in true customer behavior, directly influencing the quality of decisions that drive marketing performance across one of the world's largest retail organizations.
Responsibilities
- 20% Work with other departments providing analytical insight on business performance.
- 20% Research and analyze business trends & customer behavior data to identify opportunities for website enhancements.
- 20% Analyze web analytics data as well as other offline data to evaluate site performance.
- 10% Work with the Web Analyst to provide weekly Web Analytic dashboards.
- 10% Takes the lead on new programs and initiatives for Web Analytics Team.
- 10% Provide web analytics strategy to Specialty Channel.