Senior Analyst, Investment Marketplace

As the traditional marketing funnel collapses and fragmentation increases, clients rely on Publicis Collective to connect media, data, technology, and teams by what matters most – business outcomes. We’re a full-service media agency where nearly half our experts focus on data, research, analytics, technology, or strategy. At Publicis Collective, 100% of our 2,200 global practitioners can access advanced insights and scale media with precision through our proprietary OS, powering marketing that drives measurable business performance and transformation.

About the Role

The Senior Analyst, Digital Investment is a key contributor to the development of all campaigns from brief to RFP to post-campaign analysis. This role maintains quality control of media campaigns in market and continually evaluates and improves performance against client goals. The Senior Analyst is critical to building and maintaining industry publisher relationships. We are looking for a highly motivated individual who wants to make an impact and execute ideas across the digital media ecosystem (Display, Mobile, Social Media, Digital Video, Content Sponsorships, etc.). This is a collaborative and connected team dedicated to great client service as well as fostering an environment for professional growth.

Responsibilities

• Daily maintenance of assigned accounts (billing issues, budget revisions in Prisma, flowchart updating, post-buy analyses, etc.)
• Research, strategize, plan, and present plans with full execution
• Plan, buy, and negotiate media (inclusive of desktop, mobile, social, and other emerging digital platforms)
• Steward campaign pacing and optimization activity
• Media authorizations/reconciliation review
• Help guide Associate(s) on campaign execution processes
• Liaise with creative/ad ops (TAAG)/analytics teams to manage deliverables
• Develop thoughtful insights for post-campaign reports
• Develop and foster strong relationships with vendors and clients
• Stay apprised of industry standards, new media programs/trends, and competitive landscape

Qualifications

• 2 years of experience as a Media Planner or Buyer with a focus on digital
• Solid working knowledge of integrating media research into the planning process (MRI, Nielsen, comScore, Emarketer)
• Well-versed in Microsoft Office suite (Excel, Word, PowerPoint, etc.)
• Deep working knowledge of third-party ad servers/reporting functions (DoubleClick, Innovid)
• Proficient in the use of Prisma (media management tool)
• Proficient understanding of third-party ad measurement and traffic tools (e.g., Integral Ad Science)
• Strong communication and negotiation skills

Benefits

• Medical coverage, dental, and vision
• Disability insurance
• 401K retirement plan
• Parental and family care leave
• Family forming assistance
• Tuition reimbursement
• Flexible time off

Pay

Compensation range: USD $60,800.00 - USD $93,600.00 annually.