Senior Analyst, Insights & Intelligence - Burson Global

About the role

The Insights & Intelligence team sits at the heart of this work—turning data into strategic insight that drives storytelling, campaign performance, and business outcomes. Due to our expanding client roster and scopes, Burson is seeking to hire a group of Analysts to join our best-in-class Insights & Intelligence team, supporting some of the world’s most recognizable global brands such as The Coca-Cola Company, Verizon and Google.

Responsibilities

• Designing and contributing to a research plan that addresses objectives and answers key questions
• Drafting research instruments such as surveys, polls, screeners, discussion guides, and Boolean searches
• Managing and executing data gathering and fieldwork, including external vendor management when necessary
• Project management of Insights-based projects to ensure timely delivery and coordination with internal and external clients
• Formatting, pulling, and analyzing data to draw insights from research findings, filtering the data to support the story
• Producing clear and compelling research deliverables such as toplines, reports, visualizations, presentations, and memos of research findings
• Serving as a subject matter expert in core methods and tools related to their skillset or specialty area
• Directing, contributing to, or executing all Research Analyst competencies as needed

Requirements

• At least 3 years of experience primarily in market research (including quantitative and qualitative methodologies)
• Demonstrated experience with qualitative and quantitative primary research methods, including surveys, in-depth-interviews and focus groups
• Strong writing, editing, and analytical skills and excellent interpersonal skills
• Strong time-management and organizational skills; the ability to juggle multiple projects
• An ability to work well under deadlines and with multiple teams concurrently
• Excellent attention to detail
• Demonstrated experience with Microsoft Office systems (particularly PowerPoint, Word and Excel)

Qualifications

• A college degree or equivalent preferred

Skills

• Experience with qualitative and quantitative primary research methods, including surveys, in-depth-interviews and focus groups
• Strong writing, editing, and analytical skills
• Excellent interpersonal skills
• Strong time-management and organizational skills
• Ability to work well under deadlines and with multiple teams concurrently
• Attention to detail
• Experience with Microsoft Office systems (particularly PowerPoint, Word and Excel)

Benefits

Individual compensation varies based on job-related factors, including location, business needs, level of responsibility, experience, and qualifications. We offer a competitive benefits package; click here for more details: https://mybenefits.wpp.com/public/welcome

Pay

The base salary for this position at the time of this posting may range between: $40,000—$85,000 USD

Schedule

We are committed to fostering a culture of respect in which everyone feels they belong and has the same opportunities to progress in their careers. Individual compensation varies based on job-related factors, including location, business needs, level of responsibility, experience, and qualifications. We offer a competitive benefits package; click here for more details: https://mybenefits.wpp.com/public/welcome