Senior Analyst, Insights & Intelligence - Burson Global
Burson, part of WPP, is the global communications leader built to create value for clients through reputation. With highly specialized teams, industry-leading technologies, and breakthrough creative, we help brands and businesses redefine reputation as a competitive advantage so they can lead today and into the future. When you work at Burson, you are part of a global community of lifelong learners who thrive at the edge of innovation.
About the role
The Insights & Intelligence team turns data into strategic insight that drives storytelling, campaign performance, and business outcomes. Burson is seeking to hire Analysts to join our best-in-class Insights & Intelligence team, supporting global brands such as The Coca-Cola Company, Verizon, and Google. As part of a highly collaborative team, you'll gain hands-on experience designing and executing research, uncovering actionable insights, and helping clients make informed business decisions through data and analysis. This is a unique opportunity to launch a career in research and insights at one of the world's leading global communications agencies while partnering on high-profile client projects across a variety of industries.
Responsibilities
- Designing and contributing to a research plan that addresses objectives and answers key questions
- Drafting research instruments such as surveys, polls, screeners, discussion guides, and Boolean searches
- Managing and executing data gathering and fieldwork, including external vendor management when necessary
- Project management of Insights-based projects to ensure timely delivery and coordination with internal and external clients
- Formatting, pulling, and analyzing data to draw insights from research findings, filtering the data to support the story
- Producing clear and compelling research deliverables such as toplines, reports, visualizations, presentations, and memos of research findings
- Serving as a subject matter expert in core methods and tools related to their skillset or specialty area
- Directing, contributing to, or executing all Research Analyst competencies as needed
Requirements
- At least 3 years of experience primarily in market research (including quantitative and qualitative methodologies)
- Demonstrated experience with qualitative and quantitative primary research methods, including surveys, in-depth interviews, and focus groups
- Strong writing, editing, and analytical skills and excellent interpersonal skills
- Strong time-management and organizational skills; the ability to juggle multiple projects
- Ability to work well under deadlines and with multiple teams concurrently
- Excellent attention to detail
- Demonstrated experience with Microsoft Office systems (particularly PowerPoint, Word, and Excel)
- A college degree or equivalent preferred
Pay
The base salary for this position may range between $40,000—$85,000 USD.
Benefits
We offer a competitive benefits package; view details here.
Schedule
We’ve adopted a hybrid approach, with teams in the office around four days a week.
About Us
Our vision is for Burson to be the leading ‘academy company’ for creative communications professionals and emerging leaders. We provide a dynamic environment where ambitious colleagues come to elevate their skills, expand their networks, and ultimately, produce the best solutions for today’s leading brands. Our commitment to your growth is reflected in robust benefits and people programs, including professional development opportunities, mentorship programs with industry leaders, and a vibrant, inclusive company culture fostering collaboration and innovation.
At Burson, we’re an agency of learn-it-alls. We recognize that creativity and communications require nuanced understanding, which is why we hire extraordinarily talented people of all backgrounds and identities. Your unique point of view is what makes you a #BursonPerson, and it’s how we deliver exceptional results for our clients, together.