(SAE) Senior Analyst, Insights & Intelligence - Burson Global
Burson, part of WPP, is the global communications leader built to create value for clients through reputation. With highly specialized teams, industry-leading technologies and breakthrough creative, Burson helps brands and businesses redefine reputation as a competitive advantage.
About the role
The Insights & Intelligence team sits at the heart of this work — turning data into strategic insight that drives storytelling, campaign performance, and business outcomes. Due to an expanding client roster and scopes, Burson is hiring a group of Analysts to join the best-in-class Insights & Intelligence team, supporting some of the world’s most recognizable global brands such as The Coca-Cola Company, Verizon and Google. As part of a highly collaborative team, you’ll gain hands-on experience designing and executing research, uncovering actionable insights, and helping clients make informed business decisions through data and analysis. This is a unique opportunity to launch a career in research and insights at one of the world's leading global communications agencies while partnering on high-profile client projects across a variety of industries.
Responsibilities
- Designing and contributing to a research plan that addresses objectives and answers key questions
- Drafting research instruments such as surveys, polls, screeners, discussion guides, and Boolean searches
- Managing and executing data gathering and fieldwork, including external vendor management when necessary
- Project management of Insights-based projects to ensure timely delivery and coordination with internal and external clients
- Formatting, pulling, and analyzing data to draw insights from research findings, filtering the data to support the story
- Producing clear and compelling research deliverables such as toplines, reports, visualizations, presentations, and memos of research findings
- Serving as a subject matter expert in core methods and tools related to their skillset or specialty area
- Directing, contributing to, or executing all Research Analyst competencies as needed
Requirements
- At least 3 years of experience primarily in market research (including quantitative and qualitative methodologies)
- Demonstrated experience with qualitative and quantitative primary research methods, including surveys, in-depth interviews and focus groups
- Strong writing, editing, and analytical skills and excellent interpersonal skills
- Strong time-management and organizational skills; the ability to juggle multiple projects
- An ability to work well under deadlines and with multiple teams concurrently
- Excellent attention to detail
- Demonstrated experience with Microsoft Office systems (particularly PowerPoint, Word and Excel)
- A college degree or equivalent preferred
Benefits
Burson offers a competitive benefits package (details at mybenefits.wpp.com). The company is committed to fostering a culture of respect where everyone feels they belong and has the same opportunities to progress. Robust benefits and people programs include professional development opportunities, mentorship programs with industry leaders, a vibrant and inclusive company culture fostering collaboration and innovation, and packages designed to reward and retain top talent.
Pay
The base salary for this position at the time of this posting may range between $40,000—$85,000 USD. Individual compensation varies based on job-related factors, including location, business needs, level of responsibility, experience, and qualifications.
Schedule
Hybrid approach with teams in the office around four days a week. Accommodations or flexibility can be discussed with the hiring team during the interview process.