Senior Analyst-Growth Marketing

Responsibilities

• Lead end-to-end execution of Growth Marketing email campaigns, including lifecycle marketing, automated trigger campaigns, and Growth test-and-learn treatments.
• Own paid media campaign execution across Social, Programmatic, Search, and other digital channels, including campaign reporting and optimization.
• Serve as the primary partner to external creative agencies, leading creative strategy, asset development, production, and campaign execution from concept through launch.
• Partner across Product Marketing, Analytics, Brand, Legal, and Enterprise Value teams to align messaging, manage approvals, and deliver best-in-class merchant experiences that reflect USMM priorities.
• Monitor, analyze, and communicate campaign and creative performance, providing data-driven recommendations to inform future email and paid media strategies.
• Stay current on industry trends, emerging media capabilities, and marketing best practices to drive innovation and continuous improvement.

Qualifications

• Bachelor’s degree or equivalent experience with 2–3 years of relevant digital marketing or digital agency experience.
• Strong creative point of view and ability to provide thoughtful feedback aligned to brand guidelines, business objectives, and customer value.
• Experience managing integrated marketing campaigns across email and paid media, with a strong understanding of campaign execution and optimization.
• Excellent project management and organizational skills, capable of managing multiple priorities while meeting tight deadlines.
• Strong communication and partnership skills, influencing stakeholders, and collaborating effectively across cross-functional teams.
• Data-driven and analytical, translating complex insights into clear recommendations and compelling presentations.
• Self-starter with a curious, solutions -oriented mindset who takes initiative, asks thoughtful questions, and thrives in a fast-paced environment.
• Marketingforce experience a plus.