Senior Analyst, Franchise Feasibility & Investments

This role supports strategic hotel development initiatives through financial analysis, market evaluation, investment modeling, and business intelligence. The Senior Analyst partners closely with Franchise Development, Franchise Operations, Finance, and executive leadership to assess franchise opportunities and drive data-informed investment decisions. The position leverages market and property analytics to evaluate development opportunities, forecast financial outcomes, and align profitability objectives with franchisee success.

Responsibilities

• Conduct franchise feasibility, market opportunity, asset evaluation, and investment analyses to support strategic hotel development initiatives.
• Prepare deal value analyses by evaluating market revenue opportunities, capital deployment scenarios, pricing strategies, and other key business drivers.
• Perform franchise contract and pipeline valuation analyses to support organizational planning and decision-making.
• Develop financial projections and business cases utilizing investment analysis methodologies including discounted cash flow (DCF), net present value (NPV), internal rate of return (IRR), and cash flow waterfall modeling.
• Maintain and enhance recurring deal valuation, pipeline, and development reporting.
• Evaluate new hotel franchise opportunities to ensure strategic and financial alignment with company objectives.
• Partner with Business Intelligence and cross-functional stakeholders to develop and improve analytical tools and reporting capabilities.
• Provide forward-looking business insights and performance reporting to leadership.
• Support management presentations and business reviews through financial analysis and strategic recommendations.
• Perform research and analysis to support strategic initiatives and special projects.
• Assist with financial modeling, feasibility assessments, and investment evaluations.
• Develop executive-level presentations and supporting materials for senior leadership and Board-level discussions.
• Review investment proposals and evaluate financial assumptions, projections, and business cases for accuracy and strategic alignment.
• Collaborate across Finance, Franchise Development, Operations, and other business functions to support key enterprise initiatives.

Requirements

• Bachelor's degree in Finance, Economics, Business Analytics, Hospitality, or related field or equivalent combination of education and relevant work experience.
• 2–5 years of experience in financial analysis, financial modeling, real estate feasibility, investment analysis, corporate finance, or a related analytical discipline.
• Experience supporting business decisions through quantitative analysis and financial evaluation.
• Experience working with large datasets and translating findings into actionable business insights.
• Hospitality, franchising, real estate, or lodging industry experience preferred.

Skills

• Strong financial analysis and financial modeling capabilities.
• Advanced Microsoft Excel skills.
• Knowledge of investment valuation methodologies including DCF, NPV, and IRR analysis.
• Ability to analyze market, property, and business performance data to identify trends and opportunities.
• Ability to communicate complex financial concepts effectively to non-financial audiences.
• Strong problem-solving, analytical thinking, and critical reasoning skills.
• Ability to manage multiple priorities and deliver high-quality results in a fast-paced environment.
• Strong attention to detail and commitment to data accuracy and integrity.
• Experience with Tableau, SQL, or other business intelligence tools preferred.
• Ability to operate independently while collaborating effectively across functions.
• Demonstrated organizational, project management, and time management skills.
• Adaptability and ability to perform effectively in ambiguous or evolving business situations.

Benefits

• Comprehensive medical, dental, and vision coverage.
• Leave and paid time-off for holidays, vacation, personal, family, volunteer, sick, jury duty, bereavement, military, and religious observance.
• Financial benefits for retirement and health savings.
• Employee recognition programs.
• Discounts at Choice hotels worldwide.

Pay

The salary range for this position is $86,886–102,219.

Schedule

Four days onsite hybrid at the North Bethesda, MD office.

About the Company

Choice Hotels International, Inc. (NYSE: CHH), is one of the largest lodging franchisors in the world, with 7,500 hotels in 45+ countries and territories. The company offers a range of high-quality lodging options in the upper upscale, upper midscale, midscale, extended stay, and economy segments. Corporate offices are located in North Bethesda, MD; Scottsdale, AZ; and Minneapolis, MN, with select roles available as field/remote positions.

Choice’s cultural values include welcoming and respecting everyone, being bold and quick, listening, being curious, and showing integrity. Leadership principles emphasize acting with intention, leading with authenticity, and focusing on growth and delivery.