Senior Analyst, Commerce Media

Overview

67% of brands plan to increase their spending on Amazon and Walmart over the next year, with an overall projected retail media market of $34B by 2023 (across all retailers).

Responsibilities

• Contribute as a primary contact for day-to-day clients
• Execute, manage, and optimize all digital media campaigns and programs for agency clients, including platform media buying as well as direct-to-publisher programs, both independently and in support of Managers
• Aid in the development of program strategies and analyses for clients (e.g., keyword recommendation, day-parting, timing/scheduling strategy) and oversee the translation of these strategies into final media recommendations
• Work within the full Omni/Shopper team to report results and foster client and vendor relationships
• Identify and implement optimizations, build client decks and status documents, and attend client meetings as the face of our digital media plans
• Provide guidance, training, and direct management of Analysts
• Troubleshoot issues with publishers/platforms when they arise to find solutions
• Ensure that media deliverables meet and align with client goals and objectives
• Oversee performance forecasts, budget allocations, and provide data-based rationale for these recommendations
• Develop and maintain quality control procedures for campaign implementations
• Understand and effectively communicate our value proposition, technology, and processes as related to the growth of current and prospective agency accounts
• Embrace and encourage a culture based on teamwork, collaboration, and intellectual curiosity
• Be a strategic partner to any off-shore resources – ensure closely aligned on all tasks and partner to share analyst responsibilities
• Aid in the development and documentation of best practices for improving communication and collaboration within the team and the group
• Handle ad-hoc reporting requests as they come through

Qualifications

• Possess a strong inner drive to bring your knowledge and experience of managing search campaigns across retailers and retail media networks
• Manage both hands-on self-serve and direct buys with retailers including: Amazon, Walmart, Instacart, Kroger, Target, Ahold, Costco, HyVee, Meijer, etc.
• Keep up to date on industry trends and send highlights to greater team when applicable