Senior Analyst, Business Analysis and Insights - Campaign Measurement

About the role

As a Senior Analyst on the Campaign Measurement team, you will execute post-campaign measurement strategy and execution for VIZIO Ads’ General Market business. You’ll deliver high-impact client-facing insights, present compelling stories about the value of VIZIO Ads, and support revenue growth through scalable, differentiated analytics. You’ll partner cross-functionally with Sales, Client Services, Product Management, and external measurement vendors to ensure measurement is both rigorous and repeatable.

Responsibilities

• Create post-campaign measurement outputs, including Brand Lift studies, Incremental Reach, and lower-funnel outcomes.
• Own end-to-end execution of measurement workflows, from study setup through presentation.
• Serve as the point of contact for measurement strategy across multiple campaigns.
• Translate complex datasets into clear, compelling narratives for internal stakeholders and external clients.
• Support the scalability of measurement through process improvements, automation, and partnership with technical teams.
• Contribute to the evolution of VIZIO’s first-party measurement capabilities, including ACR and Incremental Reach reporting.

Qualifications

• Experience in ad measurement, media, media analytics, or marketing analytics.
• Strong understanding of CTV, digital advertising, and advertising measurement methodologies.
• Experience working with brand lift studies, reach and frequency, and post-campaign reporting.
• Ability to synthesize large datasets into concise, actionable insights for clients and executives.
• Proven ability to manage multiple simultaneous initiatives in a fast-paced, cross-functional environment.
• Proficiency in SQL, Excel, and/or Python is a plus.
• Excellent communication skills, with comfort presenting to sales teams and external clients.

Requirements

• Bachelor’s degree in Business, Analytics, Statistics, or related field OR 2 years’ experience in data analytics, project management, business, or relevant area.

Preferred Qualifications

• Analytics experience with Big Data, Data Analysis and Insights, or Statistical Programming Language.

Benefits

• Competitive pay with performance-based bonus awards.
• Health benefits including medical, vision, and dental coverage.
• Financial benefits including 401(k), stock purchase, and company-paid life insurance.
• Paid time off (PTO) including sick leave, parental leave, family care leave, bereavement, jury duty, and voting.
• Short-term and long-term disability coverage.
• Company discounts.
• Military Leave Pay.
• Adoption and surrogacy expense reimbursement.
• Live Better U: Walmart-paid education benefit program for full-time and part-time associates, covering tuition, books, and fees for high school completion, bachelor’s degrees, English Language Learning, and short-form certificates. Eligibility requirements apply.

Pay

• New York, NY: $72,000.00 - $132,000.00 annual salary.
• Los Angeles, CA: $72,000.00 - $132,000.00 annual salary.
• Chicago, IL: $66,000.00 - $121,000.00 annual salary.

Additional compensation includes annual or quarterly performance bonuses and stock for certain positions.