Senior Analyst, Business Analysis and Insights

About the role

As a Senior Analyst on the Campaign Measurement team, you will execute post-campaign measurement strategy and execution for VIZIO Ads’ General Market business. You’ll be responsible for delivering high‑impact client-facing insights, presenting compelling stories about the value of VIZIO Ads, and supporting revenue growth through scalable, differentiated analytics. You’ll partner cross‑functionally with Sales, Client Services, Product Management, and external measurement vendors to ensure measurement is both rigorous and repeatable. This role is based at 350 5TH AVE, STE 4800 NEW YORK, NY 10118-4801, United States of America.

Responsibilities

• Create post-campaign measurement outputs, including Brand Lift studies, Incremental Reach, and lower-funnel outcomes.
• Own end‑to‑end execution of measurement workflows, from study setup through presentation.
• Serve as the point of contact for measurement strategy across multiple campaigns.
• Translate complex datasets into clear, compelling narratives for internal stakeholders and external clients.
• Support the scalability of measurement through process improvements, automation, and