Campaign Business Analyst, Insights & Performance

What You’ll Do

• Analyze campaign and program performance across channels, regions, audience segments, and products.
• Build recurring and ad hoc reporting that surfaces performance trends, conversion patterns, engagement quality, and pipeline influence.
• Develop dashboards and reporting views in tools such as Power BI, Salesforce, and connected data environments.
• Partner with campaign operations and marketing stakeholders to define KPIs, measurement frameworks, and success criteria before launch.
• Translate complex data into concise, decision-ready recommendations for marketers and leadership.
• Monitor campaign health and flag gaps in targeting, execution, follow-up, attribution, or data quality.
• Support post-campaign readouts, quarterly business reviews, and planning cycles with performance insight and recommendations.
• Work with GTM engineering and operations partners to improve tracking fidelity, taxonomy, and data model reliability.
• Contribute to continuous improvement in how Marketing Ops measures effectiveness and communicates value to the business.

What You Bring

• 3+ years of experience in marketing analytics, campaign performance analysis, business analysis, or Marketing Ops reporting.
• Strong experience with BI and reporting tools, especially Power BI and Excel.
• Familiarity with Salesforce, Marketo, GA4, Demandbase, and related campaign data sources.
• Ability to analyze funnel performance, attribution trends, and campaign outcomes in a B2B environment.
• Strong communication skills with the ability to present insights clearly to both operators and leadership.
• Detail orientation, curiosity, and a disciplined approach to data quality and interpretation.
• SQL experience is a plus.
• Bachelor’s degree in business, marketing, analytics, or a related field preferred.

Committed to diversity and inclusion

At Manhattan, it’s about more than just the work. From cultural celebrations to interest groups to volunteer opportunities, your true self is always welcome here. Our team members’ backgrounds, experiences and perspectives add to us as a whole and make us unique. We are proudly an Equal Employment Opportunity Employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, or status as a veteran. In the United States, Manhattan Associates participates in the Employment Eligibility Verification Program (E-Verify) operated by the Department of Homeland Security in partnership with the Social Security Administration. Participation in the E-Verify Program allows Manhattan to confirm the employment eligibility of all newly hired employees after the Employment Eligibility Verification Form (Form I-9) has been completed.