Campaign Analyst

About the role

We are the organization’s go-to resource for campaign operations with expertise in platform implementation, workflow management, and workload prioritization. We bridge knowledge gaps and proactively solve real-time errors, serving as a key partner in executing digital campaigns across multiple platforms.

Responsibilities

• Execute digital campaigns across multiple platforms, including display banners, mobile applications, CTV/OTT/OLV, and native formats.
• Construct detailed decision trees and audience targeting rules tailored to individual client strategies.
• Traffic creative assets (third-party tags, videos, HTML5) into proprietary ad-server, ensuring proper configuration, function, and scheduling.
• Proactively identify and address errors in campaign setup, resolving issues prior to activation to ensure seamless execution.
• Troubleshoot and resolve issues related to creative assets, third-party tags, custom personalization scripting logic, audience targeting, and impression count discrepancies, ensuring compatibility across devices and browsers.
• Evaluate workflow processes to identify inefficiencies and recommend improvements that enhance operational efficiency and increase automation.
• Monitor the assigned campaign ticketing queue and prioritize tasks to ensure timely daily implementation.
• Communicate regularly with internal teams to guarantee campaigns are launched promptly and executed in accordance with insertion orders.
• Maintain documentation and ongoing maintenance of tag specifications, product requirements, and process workflows.
• Apply analytical thinking to thoroughly solve complex problems and utilize strong time and process management abilities to handle tasks efficiently.

Requirements

• Proven experience (4+ years) managing digital campaigns in ad operations or ad trafficking role.
• Proficiency in executing digital campaigns in ad-serving platforms, DSPs, or Content Management Systems.
• Strong ability to analyze data and trends.
• Experience with JavaScript, SQL, and HTML5 is considered an asset.
• Familiarity with web inspection and debugging tools such as Chrome DevTools or Fiddler.
• Highly independent in both work and learning, with a desire to quickly digest and develop new skills.
• Proven communication skills, with the ability to bridge communication between internal technical and non-technical teams.
• Effective time management and planning skills to support multiple campaigns simultaneously under strict deadlines.
• Flexibility and adaptability in taking on new campaigns and advertisers with little notice or training.
• Proven experience as a positive and helpful team member who actively contributes toward the team’s common goals.
• Demonstrates innovative thinking and the capacity to develop effective solutions quickly in high-pressure situations.

Benefits

• Flexible time off (FTO) and 15 paid holidays.
• Paid sick time.
• Parental/new child leave, childcare & elder care assistance, adoption assistance.
• Comprehensive health coverage, 401(k), tuition assistance, commuter benefits.
• Professional development, employee recognition, charitable donation matching.
• Health coaching and counseling.

Pay

Compensation Range: USD $55,400.00 - USD $102,800.00/Annually.