Campaign Strategy Analyst
About the role
About Our Client: The organization operates in the federal services sector, supporting U.S. federal government agencies across defense, national security, public safety, civilian, and military health domains. It focuses on leveraging technology and strategic insight to strengthen national security and improve public services, impacting a broad range of government missions.
About the Opportunity: The CAMPAIGN STRATEGY ANALYST role is designed to support the development, execution, and analysis of marketing campaigns that engage federal government customers. This position contributes by crafting strategic briefs, coordinating cross-functional efforts, and measuring campaign effectiveness to enhance customer engagement and advance organizational objectives.
Responsibilities
- Develop campaign strategy briefs based on research, market insights, and client priorities
- Support creation of customer engagement surveys to understand customer journeys and pain points
- Assist in developing and implementing innovative customer engagement strategies
- Help manage a mix of ad hoc and triggered campaigns using personalization, automation, and multi-touch approaches
- Collaborate with project management, analytics, technology, and creative teams to schedule campaign execution
- Oversee quality control for creative assets, reports, and client presentations
- Support establishment of key performance indicators for campaigns
- Assist in defining A/B testing methods for emails and scripts to optimize engagement
- Track testing results and incorporate insights into future campaign strategies
- Prepare monthly campaign reports and weekly client status updates
Requirements
- 1 to 3 years of experience in campaign planning or loyalty marketing
- Familiarity with customer segmentation, personalization, and data-driven campaign strategies
- Experience with campaign measurement, A/B testing, and data analysis
Pay
The pay range for this position in specified states and locations is $57,300 to $115,800 USD