Senior Analyst, Brand Strategy and Measurement

About the role

KAYAK is seeking a Senior Analyst, Brand Strategy & Measurement to join our team. This role will partner with regional marketing and media teams to define measurement priorities, establish KPIs, build learning agendas, and align measurement approaches with business objectives.

Responsibilities

• Partner with regional marketing and media teams to define measurement priorities, establish KPIs, build learning agendas, and align measurement approaches with business objectives.
• Develop structured testing roadmaps across channels and campaigns, selecting the most appropriate methodologies based on the business question, available budget, and data availability.
• Design and support measurement programs including incrementality testing, geo holdouts, brand lift studies, media mix modeling (MMM), and other experimental approaches.
• Collaborate across teams to implement measurement plans, monitor progress, and ensure findings are translated into clear, actionable recommendations.
• Translate complex analyses into compelling narratives that connect marketing performance to business outcomes and inform future investment decisions.
• Partner with external analytics agencies and measurement vendors to define data requirements, ensure successful delivery of data inputs, and support the execution of measurement studies.
• Own the day-to-day management and analysis of KAYAK's global brand tracking program, including vendor coordination, study implementation, and insight generation.
• Monitor key marketing and business performance indicators, identifying trends, opportunities, and risks across markets.
• Conduct analyses to support strategic decision-making, annual planning, performance diagnosis, audience understanding, and investment optimization.
• Contribute to the evolution of KAYAK's measurement framework by identifying new methodologies, tools, and opportunities to improve how we understand marketing effectiveness.

Requirements

• 4–6 years of experience in marketing analytics, measurement, paid media, strategy, or a related analytical function — ideally within a consumer technology, travel, or digital-first environment.
• Familiarity with marketing measurement approaches such as incrementality testing, attribution, brand lift studies, or media mix modeling.
• Demonstrated ability to use data and analysis to influence business decisions and improve marketing performance.
• Proficiency in Excel and SQL for data analysis; experience with Python is a plus.
• Familiarity with marketing and analytics platforms such as Google Analytics, Adjust, Meta Ads Manager, Google Ads, or similar tools.
• Experience with data visualization tools such as Looker, Tableau, Power BI, or Google Data Studio.
• Strong organizational skills with the ability to manage multiple projects simultaneously.
• Clear, confident communication skills — you can explain complex analytical concepts to both technical and non-technical audiences.
• A curious, collaborative mindset and a genuine interest in continuously improving how marketing effectiveness is measured and understood.
• Experience working with external agencies, research vendors, or measurement partners is a plus.

Qualifications

• Master's degree in Marketing, Statistics, Economics, Computer Science, or a related field.
• Experience evaluating and optimizing marketing performance across digital and/or offline media channels.
• Excellent problem-solving and analytical skills.
• Ability to work independently and as part of a team.
• Strong attention to detail and ability to manage multiple tasks simultaneously.
• Experience with Google Analytics and other marketing analytics tools.

Skills

• Data analysis and interpretation.
• Marketing measurement and evaluation.
• Project management and execution.
• Collaboration and teamwork.
• Communication and presentation skills.

Benefits and Perks

• Work from (almost) anywhere for up to 20 days per year.
• Focus on mental health and well-being: Company-paid therapy sessions through SpringHealth, Company-paid subscription to HeadSpace, Company-wide week off a year - the whole team fully recharges (and returns without a pile-up of work!)
• No meeting Fridays.
• Paid parental leave.
• Generous paid vacation + time off for your birthday.
• Paid volunteer time.
• Focus on your career growth: Development Dollars, Leadership development, Access to thousands of on-demand e-learnings, Travel Discounts, Employee Resource Groups, Competitive retirement and health plans, Free lunch 2 days per week.
• Annual bonus eligibility.

Pay and Schedule

The range for this Florida based role is $85,000-$95,000. We offer a competitive base salary and benefits including: health benefits; flexible spending account; retirement benefits; life insurance; paid time off (including PTO, paid sick leave, medical leave, bereavement leave, floating holidays and paid holidays); and parental leave benefits.