Senior Analyst/ Associate Manager, Marketing Strategy (Bangkok based/ Relocation provided)
About the role
The Marketing team at Agoda is highly data-driven and focuses on developing at-scale, measurable marketing programs designed to improve the lifetime value of Agoda customers. The team combines a blend of analysts, marketing strategists, and data scientists, collectively building a team that thrives on data, creative ideas, and technology.
Responsibilities
- Experiment with ads/campaign structures and bidding& pricing strategies on partners such as Google, Bing, Tripadvisor, Trivago and other search engines. Adapt to new product features and roll out changes from successful tests.
- Analyze vast amounts of data generated by experiments, develop predictive models using data science techniques (e.g., understanding impact on bookings from large scale TV campaigns or demand elasticity from pricing optimization), and liaise with product teams on implementation roadmap.
- Build dashboards to track performance, derive insights, understand growth levers, and communicate recommendations via presentations to stakeholders.
Requirements
- Bachelor’s degree or higher from top university in a quantitative subject (computer science, mathematics, engineering, business, or science)
- Excellent verbal and written communication skills in English
- 2+ years experience in data crunching from top-tier consulting, investment banking, private equity, or strategy/business for a fast-growing global tech company
- Experience in one or more data analysis packages or databases (SAS, R, SPSS, Python, VBA, SQL), and visualization tools (Tableau, Power BI)
- Ability to move fast and make decisions on objective evidence rather than subjective gut feel
- Innate desire to take ownership, make an impact, and influence outcomes
- Excellent organizational skills, attention to detail, and ability to work independently
Qualifications
- Experience in digital marketing or ecommerce
- Experience with A/B testing and other testing metrics
- Strong presentation and negotiation skills
- Skills that foster collaboration and team spirit
Skills
- Data representation
- Data analysis
- SQL
- Data analytics
- Analytics (Python programming language)
- Data mining
- Data science
- R (programming language)
- Tableau
- Analytical skills
- Data visualization
- Databases
- Business analysis
- Business intelligence (BI)
- Microsoft SQL Server
- Machine learning
- Statistics
- Power BI
Benefits
No specific benefits mentioned in the job posting.
Pay
No specific pay mentioned in the job posting.
Schedule
No specific schedule mentioned in the job posting.
Equal Opportunity Employer
Agoda is committed to providing equal employment opportunity regardless of sex, age, race, color, national origin, religion, marital status, pregnancy, sexual orientation, gender identity, disability, citizenship, veteran or military status, and other legally protected characteristics.
Disclaimer
We do not accept any terms or conditions, nor do we recognize any agency’s representation of a candidate, from unsolicited third-party or agency submissions. If we receive unsolicited or speculative CVs, we reserve the right to contact and hire the candidate directly without any obligation to pay a recruitment fee.
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