Senior Advertising Planning & Insights Analyst

About the role

Expedia Group helps travelers explore the world through its consumer brands (Expedia, Hotels.com, Vrbo), a leading B2B travel business, and travel advertising offerings. The Planning & Insights (PI) team supports Expedia Group's advertising department, leveraging 1st and 3rd-party data and insights to create tailored marketing strategies, establish strong connections, and build trust and loyalty for brands through innovative marketing approaches and technology.

Responsibilities

• Become a recognized expert in reporting & analytics, creating data insights, and media planning within the Expedia Group Advertising business.
• Create media strategies by analyzing audiences, recommending media mixes, and allocating advertising budgets.
• Partner closely with Sales and Customer Success Management (CSM) teams to support large or strategic partner accounts and ensure a seamless partner experience.
• Build strong relationships with Sales teams and influence best practices in day-to-day collaboration with sellers and their leaders across all stages of the advertising campaign.
• Communicate effectively in partner-facing situations, using booking, search, industry, and macroeconomic data to shape campaign strategy and strengthen Expedia Group Advertising partnerships.
• Contribute to the growth of existing and new advertising partnerships, helping drive quarterly and annual revenue targets.
• Lead and coordinate complex initiatives across internal and external stakeholders, applying strong project management, expectation setting, and follow-through.
• Work cross-functionally with Analytics, Yield, Operations, Strategy, and Product to improve and automate systems, tools, and processes across Planning & Insights and the broader Sales organization.

Qualifications

• Experience working within a data-driven, highly analytical culture where insights inspire decisions, ideas, and strategy.
• Experience in ecommerce, tech, digital marketing, business consultancy, or the travel industry (particularly digital marketing, ecommerce roles, or OTAs).
• Experience in media planning across different channels.
• Experience supporting large or strategic accounts in close partnership with Sales and/or Customer Success teams.
• Strong client-facing communication skills with the ability to deliver a polished, high-touch partner experience.
• Demonstrated ability to manage multiple stakeholders, balance competing priorities, and build trusted relationships across teams.
• Strong project management skills, including coordinating complex workstreams, driving alignment, and delivering key business initiatives.
• Passion for turning data into actionable insights and storytelling that inspires ideas, decisions, and strategy in both internal and external settings.
• Problem-solving mindset with the ability to collaborate cross-functionally to uncover solutions that improve efficiency, effectiveness, and revenue generation.
• Ability to thrive in a fast-paced environment requiring prioritization, adaptability, and teamwork.
• Interest in staying current with trends in travel, technology, ecommerce, marketing, business, and leadership.

Pay

Total cash compensation ranges by location:

• Seattle: $82,500.00 – $115,500.00 (potential to increase up to $132,000.00 based on sustained performance)
• New York: $89,500.00 – $125,000.00 (potential to increase up to $143,000.00 based on sustained performance)
• Chicago: $76,500.00 – $107,000.00 (potential to increase up to $122,500.00 based on sustained performance)

Starting pay varies based on location, available budget, and individual knowledge, skills, and experience. Pay ranges may be modified in the future.

Benefits

• Medical, dental, and vision coverage
• Paid time off
• Employee Assistance Program
• Wellness and travel reimbursement
• Travel discounts
• International Airlines Travel Agent Network (IATAN) membership