Senior Advertising Planning & Insights Analyst
for section headings (About the role, Responsibilities, Requirements, Qualifications, Skills, Benefits, Pay, Schedule)
2. Use - for lists of duties/requirements/benefits, and
for prose
3. Do NOT repeat the job title as a heading (the page already shows it)
4. Do NOT put Job ID / requisition numbers as headings — fold minor metadata into a short
or drop it
5. Preserve ALL substantive information; do NOT invent or summarize away detail
6. Remove cookie/navigation/legal/EEO/equal-opportunity/scam-warning boilerplate, duplicated lines, and application instructions
7. Include a section ONLY when the posting has real, specific content for it — never emit a heading followed by filler/placeholder text
8. Never create Pay/Schedule/Benefits sections unless the posting actually states them
9. Prefer a few substantive sections over many thin ones
10. Output ONLY the HTML fragment — no /, no markdown code fences
Let me analyze the job posting content:
1. Company intro (Expedia Group description) - this is boilerplate/about company, could be a brief "About the company" section or folded into intro
2. Job title: "Senior Advertising Planning & Insights Analyst" - don't repeat as heading
3. Team introduction: "Introduction to team" - this is about the role/team
4. "In This Role, You Will" - responsibilities
5. "Experience And Qualifications" - requirements/qualifications
6. Pay ranges for Seattle, New York, Chicago - this is Pay section
7. "Benefits And Perks" - benefits
8. "Accommodation requests" - boilerplate/legal
9. "About Expedia Group" - company boilerplate
10. "Important notice" - scam warning/boilerplate
11. "Equal Opportunity" - EEO boilerplate
12. "E-Verify" - legal boilerplate
I need to create sections only for substantive content:
- About the role / Team introduction (could combine)
- Responsibilities (from "In This Role, You Will")
- Requirements / Qualifications (from "Experience And Qualifications")
- Pay (specific ranges given)
- Benefits (specific benefits listed)
I should not create sections for Schedule (not mentioned), Skills (not separately listed), etc.
Let me structure the HTML:
About the role
Team introduction text...
Responsibilities
- ...
Requirements
- ...
Pay
Seattle: $82,500 - $115,500 (up to $132,000)...
New York: $89,500 - $125,000 (up to $143,000)...
Chicago: $76,500 - $107,000 (up to $122,500)...
Starting pay varies based on location, budget, knowledge, skills, experience. Pay ranges may be modified.
Benefits
- Medical, dental, vision coverage
- Paid time off
- Employee Assistance Program
- Wellness and travel reimbursement
- Travel discounts
- IATAN membership
I need to preserve all substantive details. Let me extract the responsibilities and requirements as bullet points.
Responsibilities from "In This Role, You Will":
- Become a part of the Planning & Insights (PI) recognized by the wider Expedia Group Advertising business as knowledgeable and highly proficient in the specific areas of reporting & analytics, creating data insights and media planning.
- Create media strategies by analyzing audiences, recommending media mixes, and allocating advertising budgets.
- Partner closely with Sales and Customer Success Management (CSM) teams to support large or strategic partner accounts and ensure a seamless partner experience.
- Build strong relationships with Sales teams and influence best practices in day-to-day collaboration with sellers and their leaders across all stages of the advertising campaign.
- Communicate effectively in partner-facing situations, using booking, search, industry, and macroeconomic data to shape campaign strategy and strengthen Expedia Group Advertising partnerships.
- Contribute to the growth of existing and new advertising partnerships, helping drive quarterly and annual revenue targets.
- Lead and coordinate complex initiatives across internal and external stakeholders, applying strong project management, expectation setting, and follow-through.
- Work cross-functionally with Analytics, Yield, Operations, Strategy, and Product to improve and automate systems, tools, and processes across Planning & Insights and the broader Sales organization.
Requirements from "Experience And Qualifications":
- Experience of working within a data-driven, highly analytical culture where insights inspire decisions, ideas and strategy.
- And/or experience of working within an ecommerce, tech, digital marketing or business consultancy environment.
- And/or experience of working within the travel industry, particularly in digital marketing and ecommerce roles, or at OTAs.
- And/or experience in media planning across different channels
- Experience supporting large or strategic accounts in close partnership with Sales and/or Customer Success teams.
- Strong client-facing communication skills, with the ability to deliver a polished, high-touch partner experience.
- Demonstrated ability to manage multiple stakeholders, balance competing priorities, and build trusted relationships across teams.
- Strong project management skills, including coordinating complex workstreams, driving alignment, and delivering key business initiatives.
- A passion for turning data into actionable insights and storytelling that inspires ideas, decisions, and strategy in both internal and external settings.
- A problem-solving mindset, with the ability to collaborate cross-functionally to uncover solutions that improve efficiency, effectiveness, and revenue generation.
- The ability to thrive in a fast-paced environment that requires prioritization, adaptability, and teamwork.
- An interest in staying current with trends in travel, technology, ecommerce, marketing, business, and leadership.
Note: The requirements use "And/or" which suggests alternative pathways. I'll keep them as separate bullet points but preserve the "And/or" language.
Now for the team introduction: "Introduction to team Do you enjoy visualizing, and finding stories and patterns in data? Are you inspired by the opportunity to join a team of Insights & Planning Analysts supporting Expedia Group's advertising department, through 1st and 3rd-party data and insights? Can you translate data into actionable insights and digital campaign strategies for travel advertisers? If you're looking to be part of, grow within, and ultimately influence a collaborative, global and innovative culture, one underpinned by data, the Planning & Insights (PI) team offers the ideal environment and opportunity for you."
This is prose, so I'll put it in tags under "About the role" or "Team overview".
Also the first paragraph about Expedia Group is company boilerplate. The instructions say to remove boilerplate, but "About Expedia Group" at the end is also boilerplate. However, the initial company description might be considered part of the job posting context. I think I should include a brief "About the company" or fold it into the role intro. But the rule says "Remove cookie/navigation/legal/EEO/equal-opportunity/scam-warning boilerplate". The company description is marketing boilerplate but might be considered part of the posting. I'll include a short "About the company" section with the first paragraph, but the later "About Expedia Group" is duplicated and can be removed.
Actually, looking at the instructions: "Preserve ALL substantive information; do NOT invent or summarize away detail." The company description is substantive in the sense it's part of the posting. But it's also generic boilerplate. I'll include it as a brief intro paragraph before sections, or as an "About the company" section. Since the rule says "use
for section headings (e.g. About the role, Responsibilities...)", "About the company" is not in the example list but could be used. However, the instruction says "Prefer a few substantive sections over many thin ones." I'll fold the company description into the role introduction.
Let me structure:
About the role
At Expedia Group, we help travelers explore the world, one journey at a time. As a global travel company powered by passionate people, trusted partnerships, and leading technology, we connect travelers, partners, and advertisers through our consumer brands, B2B network, and travel advertising business. Here, you'll do meaningful work that helps millions of people discover, book, and experience travel with more ease, confidence, and joy. Our five Behaviors—Traveler First, Think Big, Operate with Excellence, Ownership Mindset, and Succeed Together—help foster a supportive environment where people can grow their careers and have the flexibility, benefits, and support to do their best work.
Do you enjoy visualizing, and finding stories and patterns in data? Are you inspired by the opportunity to join a team of Insights & Planning Analysts supporting Expedia Group's advertising department, through 1st and 3rd-party data and insights? Can you translate data into actionable insights and digital campaign strategies for travel advertisers? If you're looking to be part of, grow within, and ultimately influence a collaborative, global and innovative culture, one underpinned by data, the Planning & Insights (PI) team offers the ideal environment and opportunity for you.
Responsibilities
- Become a part of the Planning & Insights (PI) team recognized by the wider Expedia Group Advertising business as knowledgeable and highly proficient in reporting & analytics, creating data insights, and media planning.
- Create media strategies by analyzing audiences, recommending media mixes, and allocating advertising budgets.
- Partner closely with Sales and Customer Success Management (CSM) teams to support large or strategic partner accounts and ensure a seamless partner experience.
- Build strong relationships with Sales teams and influence best practices in day-to-day collaboration with sellers and their leaders across all stages of the advertising campaign.
- Communicate effectively in partner-facing situations, using booking, search, industry, and macroeconomic data to shape campaign strategy and strengthen Expedia Group Advertising partnerships.
- Contribute to the growth of existing and new advertising partnerships, helping drive quarterly and annual revenue targets.
- Lead and coordinate complex initiatives across internal and external stakeholders, applying strong project management, expectation setting, and follow-through.
- Work cross-functionally with Analytics, Yield, Operations, Strategy, and Product to improve and automate systems, tools, and processes across Planning & Insights and the broader Sales organization.
Requirements
- Experience working within a data-driven, highly analytical culture where insights inspire decisions, ideas, and strategy.
- And/or experience working within an ecommerce, tech, digital marketing, or business consultancy environment.
- And/or experience working within the travel industry, particularly in digital marketing and ecommerce roles, or at OTAs.
- And/or experience in media planning across different channels.
- Experience supporting large or strategic accounts in close partnership with Sales and/or Customer Success teams.
- Strong client-facing communication skills, with the ability to deliver a polished, high-touch partner experience.
- Demonstrated ability to manage multiple stakeholders, balance competing priorities, and build trusted relationships across teams.
- Strong project management skills, including coordinating complex workstreams, driving alignment, and delivering key business initiatives.
- A passion for turning data into actionable insights and storytelling that inspires ideas, decisions, and strategy in both internal and external settings.
for prose 3. Do NOT repeat the job title as a heading (the page already shows it) 4. Do NOT put Job ID / requisition numbers as headings — fold minor metadata into a short
or drop it 5. Preserve ALL substantive information; do NOT invent or summarize away detail 6. Remove cookie/navigation/legal/EEO/equal-opportunity/scam-warning boilerplate, duplicated lines, and application instructions 7. Include a section ONLY when the posting has real, specific content for it — never emit a heading followed by filler/placeholder text 8. Never create Pay/Schedule/Benefits sections unless the posting actually states them 9. Prefer a few substantive sections over many thin ones 10. Output ONLY the HTML fragment — no /, no markdown code fences Let me analyze the job posting content: 1. Company intro (Expedia Group description) - this is boilerplate/about company, could be a brief "About the company" section or folded into intro 2. Job title: "Senior Advertising Planning & Insights Analyst" - don't repeat as heading 3. Team introduction: "Introduction to team" - this is about the role/team 4. "In This Role, You Will" - responsibilities 5. "Experience And Qualifications" - requirements/qualifications 6. Pay ranges for Seattle, New York, Chicago - this is Pay section 7. "Benefits And Perks" - benefits 8. "Accommodation requests" - boilerplate/legal 9. "About Expedia Group" - company boilerplate 10. "Important notice" - scam warning/boilerplate 11. "Equal Opportunity" - EEO boilerplate 12. "E-Verify" - legal boilerplate I need to create sections only for substantive content: - About the role / Team introduction (could combine) - Responsibilities (from "In This Role, You Will") - Requirements / Qualifications (from "Experience And Qualifications") - Pay (specific ranges given) - Benefits (specific benefits listed) I should not create sections for Schedule (not mentioned), Skills (not separately listed), etc. Let me structure the HTML:
About the role
Team introduction text...
Responsibilities
- ...
Requirements
- ...
Pay
Seattle: $82,500 - $115,500 (up to $132,000)...
New York: $89,500 - $125,000 (up to $143,000)...
Chicago: $76,500 - $107,000 (up to $122,500)...
Starting pay varies based on location, budget, knowledge, skills, experience. Pay ranges may be modified.
Benefits
- Medical, dental, vision coverage
- Paid time off
- Employee Assistance Program
- Wellness and travel reimbursement
- Travel discounts
- IATAN membership
tags under "About the role" or "Team overview". Also the first paragraph about Expedia Group is company boilerplate. The instructions say to remove boilerplate, but "About Expedia Group" at the end is also boilerplate. However, the initial company description might be considered part of the job posting context. I think I should include a brief "About the company" or fold it into the role intro. But the rule says "Remove cookie/navigation/legal/EEO/equal-opportunity/scam-warning boilerplate". The company description is marketing boilerplate but might be considered part of the posting. I'll include a short "About the company" section with the first paragraph, but the later "About Expedia Group" is duplicated and can be removed. Actually, looking at the instructions: "Preserve ALL substantive information; do NOT invent or summarize away detail." The company description is substantive in the sense it's part of the posting. But it's also generic boilerplate. I'll include it as a brief intro paragraph before sections, or as an "About the company" section. Since the rule says "use
for section headings (e.g. About the role, Responsibilities...)", "About the company" is not in the example list but could be used. However, the instruction says "Prefer a few substantive sections over many thin ones." I'll fold the company description into the role introduction.
Let me structure:
About the role
At Expedia Group, we help travelers explore the world, one journey at a time. As a global travel company powered by passionate people, trusted partnerships, and leading technology, we connect travelers, partners, and advertisers through our consumer brands, B2B network, and travel advertising business. Here, you'll do meaningful work that helps millions of people discover, book, and experience travel with more ease, confidence, and joy. Our five Behaviors—Traveler First, Think Big, Operate with Excellence, Ownership Mindset, and Succeed Together—help foster a supportive environment where people can grow their careers and have the flexibility, benefits, and support to do their best work.
Do you enjoy visualizing, and finding stories and patterns in data? Are you inspired by the opportunity to join a team of Insights & Planning Analysts supporting Expedia Group's advertising department, through 1st and 3rd-party data and insights? Can you translate data into actionable insights and digital campaign strategies for travel advertisers? If you're looking to be part of, grow within, and ultimately influence a collaborative, global and innovative culture, one underpinned by data, the Planning & Insights (PI) team offers the ideal environment and opportunity for you.
Responsibilities
- Become a part of the Planning & Insights (PI) team recognized by the wider Expedia Group Advertising business as knowledgeable and highly proficient in reporting & analytics, creating data insights, and media planning.
- Create media strategies by analyzing audiences, recommending media mixes, and allocating advertising budgets.
- Partner closely with Sales and Customer Success Management (CSM) teams to support large or strategic partner accounts and ensure a seamless partner experience.
- Build strong relationships with Sales teams and influence best practices in day-to-day collaboration with sellers and their leaders across all stages of the advertising campaign.
- Communicate effectively in partner-facing situations, using booking, search, industry, and macroeconomic data to shape campaign strategy and strengthen Expedia Group Advertising partnerships.
- Contribute to the growth of existing and new advertising partnerships, helping drive quarterly and annual revenue targets.
- Lead and coordinate complex initiatives across internal and external stakeholders, applying strong project management, expectation setting, and follow-through.
- Work cross-functionally with Analytics, Yield, Operations, Strategy, and Product to improve and automate systems, tools, and processes across Planning & Insights and the broader Sales organization.
Requirements
- Experience working within a data-driven, highly analytical culture where insights inspire decisions, ideas, and strategy.
- And/or experience working within an ecommerce, tech, digital marketing, or business consultancy environment.
- And/or experience working within the travel industry, particularly in digital marketing and ecommerce roles, or at OTAs.
- And/or experience in media planning across different channels.
- Experience supporting large or strategic accounts in close partnership with Sales and/or Customer Success teams.
- Strong client-facing communication skills, with the ability to deliver a polished, high-touch partner experience.
- Demonstrated ability to manage multiple stakeholders, balance competing priorities, and build trusted relationships across teams.
- Strong project management skills, including coordinating complex workstreams, driving alignment, and delivering key business initiatives.
- A passion for turning data into actionable insights and storytelling that inspires ideas, decisions, and strategy in both internal and external settings.