Senior Marketing Insights Analyst

Responsibilities

• Analyze digital customer journeys to identify optimization opportunities
• Evaluate website and campaign performance to recommend improvements
• Apply statistical methods for data analysis and forecasting
• Create and maintain dashboards and reports for stakeholder use
• Present insights to various levels of stakeholders clearly and concisely
• Explore new data sources to enhance marketing measurement
• Ensure data quality and logic before dissemination

Qualifications

• 6+ years in marketing analytics or a related field
• Advanced individual contributor experience working through ambiguous business questions
• Strong understanding of digital customer journeys
• Ability to apply statistical rigor to business problems
• Intuition for data quality and meaningful signals
• Experience building user-friendly dashboards
• Strong stakeholder management and communication skills
• Advanced SQL skills and familiarity with web analytics tools

Benefits

• Collaborative and flexible work environment
• Opportunities for professional development
• Access to modern data analytics tools and technologies
• Supportive team culture with low-ego dynamics
• Potential exposure to advanced analytics methodologies